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Ingram Micro CEO Paul Bay: ‘Our People, Our Experience And Our Execution Are What Differentiate Us Today’

C.J. Fairfield

“It’s not like we’re just starting this journey,” said Bay. “We made a real company investment both organically and through acquisition to set that foundation to help us accelerate what we’re going to do with Xvantage.”

With a $550 million investment to lay the foundation for the Xvantage digital experience platform, Ingram Micro is set to accelerate how it does business and bring more value to its partners.

Xvantage is a personalized platform that uses automation intelligence and machine learning to help partners perform a multitude of tasks for employees and customers, such as order and status tracking and customer service.

“It’s not like we’re just starting this journey,” said Ingram Micro CEO Paul Bay. “We made a real company investment both organically and through acquisition to set that foundation to help us accelerate what we’re going to do with Xvantage.”

Ingram Micro’s trove of customer data and how the distributor uses it is a “differentiator for us today,” he said.

“But I would tell you it’s going to be a game-changer for us tomorrow,” he said. “We’re here, and we’re that business behind the brand.”

Bay spoke with CRN for an exclusive interview to talk about the Xvantage platform, the supply chain, the distributor’s culture and more.

Edited excerpts of the conversation follow.

 
CJ Fairfield

CJ Fairfield is an associate editor at CRN covering solution providers, MSPs and distributors. Prior to joining CRN, she worked at daily newspapers, including The Press of Atlantic City in New Jersey and The Frederick News-Post in Maryland. She can be reached at cfairfield@thechannelcompany.com.

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