Channel programs News
LogicMonitor Launches First-Ever Partner Program For Hybrid IT Monitoring
Mark Haranas
LogicMonitor is stepping up its channel game by launching the vendor’s first-ever partner program, opening up what it says is a $47 billion market opportunity for partners.
“This is a real step in channel maturity for LogicMonitor,” said Kevin Lynch, CEO of St. Cloud, Minn.-based Netgain, a LogicMonitor partner. “It shows that they’re thinking about deeper market penetration through partners and want to extend their leadership position by creating a channel program with commitment behind it.”
The LogicMonitor Partner Network is a new worldwide partner program that includes dedicated partner managers, sales and marketing collaboration, training, certification programs and an automated deal registration process. The three tiers to the program -- Bronze, Silver and Gold – are based around revenue thresholds.
[Related: LogicMonitor Founder Says These Are The Cloud Mistakes To Avoid]
The Santa Barbara, Calif.-based Software as a Service monitoring standout invested heavily in creating a partner portal which gives solution providers the same resources and tools as LogicMonitor’s own internal sales team, according to Mark Banfield, chief revenue officer at LogicMonitor who also helped build the program.
“We are absolutely a channel company,” said Banfield, who gained channel experience working in top executive roles for the likes of Autotask and Datto before joining LogicMonitor in September. “We’re embracing the channel as a critical way to go-to-market for us. We put together a compelling and attractive partner program that’s going to allow channel partners to make some pretty significant recurring revenue on top of our platform, but also create more stickiness in terms of the types of applications and services their providing to customers.”
LogicMonitor’s SaaS-based performance monitoring platform can support more than 1,200 technologies through a single pane of glass. It provides granular visibility into resources, services and applications across infrastructure on-premise and in the cloud. Banfield said the formal partner program will help the channel take advantage of the estimated $47 billion market of IT infrastructure products for the cloud.
Netgain began partnering with LogicMonitor a few years ago due to the platform’s ability to work both on-premise as well as in Microsoft Azure and AWS environments.
“They’re very cost effective and very extensible. We were able to stand up a test environment very quickly,” Lynch said. “It’s a very cost-effective tool because of the way they sense devices and set default parameters correctly.”
LogicMonitor has also helped Netgain stand out from the competition. “We deliver applications to clinics and to legal firms so they’re very concerned about monitoring their equipment and making sure their up 24/7. We embed the LogicMonitor product in our service and it’s a differentiated for us,” Lynch said.
LogicMonitor recently extended its platform to microservices and kubernetes environments by adding new software to help MSPs monitor and generate actionable information from applications. The platform now includes event-based Kubernetes monitoring and LM Service Insight, a service-oriented monitoring feature that lets MSPs and businesses group together resources that support a common application, service or cluster together in one group.
Banfield said LogicMonitor is extremely relevant in hybrid infrastructure environments where businesses are seeking more SaaS solutions. “For organizations with a large development of on-premise infrastructure as well as moving to the cloud as part of digital transformation, our products tends to be extremely well-suited for that environment because we monitor thousands of technologies out of the box,” said Banfield. “Being a SaaS solution, it’s easy to deploy, extent and manage. That’s where partners are going to do very well as selling this as a true hybrid monitoring platform.”
The vendor plans to introduce hands-on training camps at LogicMonitor offices later this year. Partners will be invited to these boot-camp type training programs for marketing, technical and sales enablement.
LogicMonitor is ideally looking for partners who specialize in system integration and consultancy around digital transformation, but is ready to team up with any solution provider ready to drive new SaaS sales.
“We’re eager to talk to any channel partners that are interested in working with us,” said Banfield. “I see the partner side of our business accelerating quickly because of this program.”
