The Channel Angle: How To Achieve Omnichannel Success by Harmonizing Vendor Solutions

Kelly Nuckolls of InfoSystems writes that shifting our own mindsets internally is just one way to ‘harmonize solutions in a way that benefits customers and vendors alike.’


[Editor’s note: The Channel Angle is a monthly CRN guest column written by an executive that focuses on the triumphs and challenges that solution providers face. If you are a solution provider executive interested in contributing, please contact managing editor David Harris.]

By Kelly Nuckolls

My company, InfoSystems, has been in business for more than 25 years. That’s a long time for any business, but especially for an IT provider. The technology landscape looks entirely different than it did on day one, and I’d venture to say that new developments emerge at an even more rapid clip than they did in the early days.

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It’s no small task to remain abreast of ever-evolving solutions. But with so many viable options on the market, we see it as our responsibility to our customers to select the right technologies that support business goals and yield optimal outcomes.

[Read A Previous Channel Angle Column: On Family Bonding, The Power Of Diversity And Healing In A Challenging Year]

I’d like to share a few steps we have taken as an organization to harmonize solutions in a way that benefits customers and vendors alike.

No matter your place in the channel, I truly believe that adopting these principles will bring you nothing but positive momentum in your organization. I am so pleased with the outcomes we’re already seeing not just as an organization, but the industry-wide shift toward adopting an “abundance mindset.” We’re all better together, and I look forward to seeing new partnerships and solutions emerge as we streamline our efforts.

Kelly Nuckolls is vice president of marketing and alliances at InfoSystems, based in Chattanooga, Tennessee. With over 15 years of marketing and sales experience in IT, Nuckolls has proven business expertise and a creative aptitude for strategically integrated solutions that increase client and channel awareness and optimize revenue streams for transformative solutions such as automation, cloud and edge computing, cybersecurity and resilience, AI and machine learning. Nuckolls is also active advocate for diversity and equity for women in technology, a California wine aficionado and fan of the Auburn Tigers.