Cloud News

Adam Selipsky re:Invent Keynote: 8 Big New AWS Products

Mark Haranas

From the new AWS Supply Chain and Amazon DataZone solutions to AWS SimSpace Weaver and EC2 Hpc6id Instances, CEO Adam Selipsky talks about eight big launches during his keynote at AWS re:Invent 2022.

‘Best Of Both Worlds’: AWS Aurora Zero-ETL With Amazon Redshift

For the first time ever, Amazon Aurora will now support zero-ETL (extract, transform and load) integration with Amazon Redshift, to enable near real-time analytics and machine learning using Amazon Redshift on petabytes of transactional data from Aurora.

This integration brings together transactional data with analytics capabilities, eliminating all the work of building and managing custom data pipelines between Aurora and Redshift—it’s incredibly easy,” said Selipsky.

“After [the data] comes into Aurora, seconds later, the data is seamlessly made available inside of Redshift,” said Selipsky. “And you can replicate data from multiple Aurora databases in the same Redshift instance.”

AWS CEO said users don’t have to build and maintain complex data pipelines to perform extract, transform, and load (ETL) operations.

“The entire system is serverless and dynamically scales up and down based on the data volume. So there’s no infrastructure to manage. Now, you really have the best of both worlds—fast, scalable transactions in Aurora, together with scalable analytics in Redshift, all in one seamless system.”

The zero-ETL integration also enables customers to analyze data from multiple Aurora database clusters in the same new or existing Amazon Redshift instance to derive holistic insights across many applications or partitions.

Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at

Sponsored Post


Advertisement exit