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AWS Marketplace’s ‘Incredible’ New Vendor Insights Tool: 5 Keys

Mark Haranas

‘It’s going to simplify our channel partners role because now they won’t have to play that middle person between the ISV and customer,’ says AWS’ Chris Grusz, regarding the new AWS Marketplace Vendor Insights solution.

Vendor Insights Looks At The ‘SaaS Application Inside Out’

This is unique in that it’s actually looking at the SaaS application from the inside out.

A lot of times, an MSP or an system integrator (SI) will provide almost like a penetration test report, where they’ve looked at the SaaS application from the outside saying, ‘OK, we’ve tested all the fields. And we know that they’re encrypted,’ but it’s from an outside-in.

This is going to provide an inside-out view of those SaaS ISVs. So that’s going to be a value-add for these MSPs and Sis who are providing services around these technologies.

Then because a lot of times MSPs and SI’s don’t really care about the reseller technology, they care more about the professional services element—they will still be able to sell the professional services through Marketplace and put that directly on the Marketplace bill.

It’s going to accelerate our ISV and AWS channel partner sales.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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