AWS Partner GM: 5 New Offerings To ‘Accelerate’ Channel Sales
‘From a solution provider or reseller perspective, the opportunities are really endless,’ Jeff Kratz, general manager of AWS’ Worldwide Public Sector Partners and Programs tells CRN.
AWS’ Jeff Kratz: We’re Focusing On Channel ‘Simplification, Predictability And Profitability’
Amazon Web Services has unveiled five new channel partner offerings aimed at accelerating sales and customer deals in the public sector around containers, Internet of Things and more.
Jeff Kratz, general manager of AWS’ Worldwide Public Sector Partners and Programs, told CRN that there’s never been a better time to be an AWS channel partner.
“From a solution provider or reseller perspective, the opportunities are really endless,” said Kratz in an interview with CRN. “There’s no better time to be in the business than right now. … I had the opportunity to be a channel partner myself. The number of tools, resources, go-to-market activities, support, MDF and the customer demand right now is just staggering. Really, there is no better time to be involved in this business. I say that from a perspective of: the customers are hungry for solutions. They want to move with speed.”
Many of the new AWS solutions revolve around providing partners with new training, resources and accelerators to “accelerate” services sales and customer wins in the public sector—from federal and local governments to healthcare, said Kratz.
“We’re being very proactive in listening to what our partners are asking for on programs and on simplification,” he said. “The three big words that we keep on focusing on is simplification, predictability and profitability. That is what the focus for us is right now in the channel.”
The Seattle-based cloud leader is growing sales at high speed, now running at a whopping $74 billion annual run rate.
AWS recently reported first quarter sales of $18.4 billion, representing an increase of 37 percent year over year, as the cloud computing kingpin continues to drive revenue to new heights. Additionally, AWS reported operating income of $6.5 billion in the quarter, up from $4.2 billion for the same period one year before.
AWS’ Jeff Kratz helps break down five new offerings AWS recently unveiled that its more than 100,000-strong partner ecosystem should know about.