Amazon Web Services is injecting new capabilities into the AWS Marketplace—from new EKS integrations and data dashboards to innovation on the AWS Data Exchange.

“We’re trying to create this universe and experience that’s all about running faster,” Mona Chadha, director of category management across the AWS Marketplace, told CRN. “Helping our consulting partners, managed service providers (MSPs), ISVs get solutions into the customers’ hands faster.”

Chadha said the new launches are to provide easier and simpler ways for partners and customers to procure and access software and data on the AWS Marketplace.

“Ultimately, all of these launches are going to help MSPs procure faster on behalf of the customers to help them innovate faster,” said Chadha.

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The AWS Marketplace is an online software store that allows partners to market and sell their software and services to AWS customers around the world.

Customers can find and buy a wide variety of solutions from system integrators, MSPs, resellers, distributors and independent software vendors (ISVs) as well as joint offerings from AWS’ massive 100,000-plus AWS Partner Network.

AWS re:Invent 2022

The Seattle-based cloud giant unveiled the new AWS Marketplace offerings and capabilities at AWS re:Invent 2022 today in Las Vegas.

Thousands of attendees flocked to AWS re:Invent this year in person to learn about the newest innovations and hear about the biggest cloud strategies and IT bets from leaders like CEO Adam Selipsky. The event runs from Nov. 28 to Dec. 2.

As more and more partners leverage the AWS Marketplace, Chadha said the company is creating new ways for MSPs, system integrators (SIs), ISVs and resellers to leverage the online store.

“What we’re trying to do is help these service providers really focus on building the right solutions for the customers, but then take some of the heavy lifting away from the procurement side of it, and streamlining that,” said Chadha, whose been with AWS for nearly a decade.

“The whole goal is to run faster. To let the MSPs go faster and innovate with customers faster. That translates into faster procurement, accelerate customers sales cycles, and as well helping overall increase the value of ISVs to customers,” she said. “Then that ultimately translates into larger deal sizes for those MSPs.”

In an interview with CRN, Chadha breaks down five new launches at AWS re:Invent around the AWS Marketplace that partners and customers need to know about.

AWS Data Exchange for Amazon S3

AWS Data Exchange for AWS Lake Formation

Data Visualization Dashboards

Vendor Insights

AWS Data Exchange for Lake Formation