Dreamforce 2022: The 14 Coolest Exhibitors

Slalom, Deloitte, Gerent, PagerDuty and Provus were among the exhibitors at Salesforce Dreamforce 2022 in San Francisco.

Plenty of services partners joined an incident response platform provider, a deal construction automation software maker and other vendors on site for Salesforce’s annual Dreamforce 2022 conference.

Representatives with Slalom, Deloitte, Gerent, PagerDuty and Provus were among the 40,000 people in attendance for the conference, held in San Francisco, where Salesforce is based. Attendance reached around 150,000 counting online viewers, according to Salesforce.

[RELATED: Salesforce Co-CEO Bret Taylor At Dreamforce 2022: Genie ‘Changes The Game For CRM’ ]

The big news from Dreamforce 2022 included Salesforce’s new Genie feature, which co-CEO Bret Taylor labeled “the most significant shift to the Salesforce platform” in 20-plus years.

Salesforce-owned Slack announced a preview of its canvas feature and open beta of its rebuilt collaboration application.

Here are some of the standout vendors and services partners who shared photos and videos online of their booths and presence at Dreamforce 2022.


San Francisco-based PagerDuty didn’t have to travel far to make an impression on the Salesforce Dreamforce expo floor.

The publicly traded incident response platform provider announced this week that more than 2,000 customer service teams are using PagerDuty. And the company offers an integrated product called PagerDuty Application for Service Cloud for Salesforce users, which also builds on PagerDuty’s Slack integration with an intelligent swarming capability.

In June, PagerDuty for Customer Service Operations announced a deeper integration with Salesforce Service Cloud and Slack, including a single Slack connection management page, according to PagerDuty.

The company also offers a partner program for resellers, integrators and other partner types.


Fresh off a $90 million Series D round of funding, Aisera was among the startups to stand out at Dreamforce 2022. The company provides automation software for IT, sales and customer service teams.

Palo Alto, Calif.-based Aisera announced the Series D round on Aug. 3. The Growth Equity business within Goldman Sachs Asset Management and Thoma Bravo led the round.

Its IT service desk offering aims to help incident handling, service requests and changes for IT, human resources, cybersecurity and operations teams using Salesforce Service Cloud, according to the company.


Provus offers services meant to shorten the deal construction process, with artificial intelligence-powered technology meant to automate configuring, pricing and quoting for sales teams.

The Saratoga, Calif.-based startup’s service is built on the Salesforce platform, according to Provus. Its EPQ platform is on Salesforce’s AppExchange Marketplace.

In July, Provus announced a $12 million Series A round of funding for boosting its product, engineering, sales and marketing efforts. Norwest Venture Partners led the round. Accel Partners, Storm Ventures and Firebolt Ventures participated.

Provus was founded in 2021, according to Crunchbase.

Cherry Bekaert

Accounting firm and digital consultancy Cherry Bekaert was among the exhibitors at Salesforce’s Dreamforce 2022 event.

The Raleigh, N.C.-based firm counts among its technology partners Salesforce-owend Tableau, Microsoft and Nintex, according to Cherry Bekaert’s website. Its digital consulting services include strategy, transformation, business intelligence, data analytics, managed IT security and workflow automation.

The firm was founded in 1947, according to Cherry Bekaert.


Slalom, a consultancy of more than 11,000 employees, has been investing in its Salesforce practice.

The Seattle-based company was among the Salesforce partners who introduced to market industry-focused services that feature Slack.

The partners include Accenture, Atrium, Capgemini, Deloitte, IBM, KPMG, NeuraFlash, PwC, Silverline and Slalom, according to Salesforce. Their industry-focused services are meant to appeal to financial services, manufacturing, communications, retail, media, technology and other verticals.

In August, Slalom announced that it had achieved the Amazon Web Services (AWS) Supply Chain Competency, its 15th AWS competency. In July, Slalom launched the Showcase platform as a centralized hub for its entire engineering community to share best practices, lessons learned and reusable code in serverless development, business intelligence and other areas.

Cloud Coach

Cloud Coach representatives were among the about 40,000 attendees of Salesforce’s Dreamforce 2022 this week in San Francisco.

The Fort Collins, Colo.-based company offers a project management service built on Salesforce, with use cases including professional services automation, customer onboarding and improved project portfolio management, according to Cloud Coach’s website.

Cloud Coach was founded in 2005, according to the company. Customers include Twinkies and Ding Dongs maker Hostess Brands and Athenahealth health care technology provider.

The company also has a partner program, accepting implementation businesses and other partner types, according to Cloud Coach.


Canada-based systems integrator CGI was on site at Dreamforce 2022 to show off sustainability efforts and its partnership with Salesforce, which dates back to 2010.

CGI – No. 14 on CRN’s 2022 Solution Provider 500 – is among the Salesforce partners delivering its Net Zero Cloud for enterprise sustainability, according to CGI.

The integrator also offers Salesforce services for government agencies and Salesforce services for energy and utilities customers, according to CGI.


Prodly offers development operations (DevOps) tools for Salesforce users to release software changes faster and with the promise of fewer bugs.

Palo Alto, Calif.-based Prodly promises streamlined data seeding, automated testing and other features that are meant to remove bottlenecks and improve collaboration, according to the company.

Earlier this month, the startup pushed out its latest release, with a new environment access control feature, access to the standard Salesforce sharing model for managed instances and other updates. Prodly was founded in 2014, according to the company.

Prodly also has a partner program for consultants, implementation businesses and other partner types, according to the company.

Deloitte Digital

The digital wing of British consultancy Deloitte used Dreamforce 2022 to promote Wave, an expansion of its Salesforce Bootcamp, providing a free way for workers to gain skills related to the marketing and sales software vendor.

Deloitte debuted the program first in the U.S., followed by the U.K. and other regions, according to the company. The program is meant to bring new opportunities to people of color and those underrepresented in technology.

Participants can work with colleagues from similar backgrounds, including military veterans, mothers returning to work, people with disabilities and refugees, according to the company. Participants can also work on sample projects and scenarios encountered during an average consulting engagement.


On site at Dreamforce 2022 was Salesforce implementation and consulting partner Gerent.

The Herndon, Va.-based partner business focuses on industries including education, manufacturing and insurance, according to Gerent. The company offers managed services customer digital experience designing.

Gerent was founded in 2008, according to the company.


Representatives of this Sandy, Utah-based startup chatted with Dreamforce 2022 attendees about their commission management platform.

The company, founded in 2017, connects to customer relationship management software, enterprise resource planning software, human capital management software and payroll platforms, according to Spiff.

Spiff’s aim is better accuracy in commission statements and visibility into commission data in real time for sales representatives, according to the company.

Earlier this month, Spiff unveiled a table-based spreadsheet-interface for administrative users. In August, Spiff put its commission estimator tool on Salesforce’s AppExchange marketplace, according to the company.

NTT Data Services

During Dreamforce 2022, NTT Data Services – No. 3 on CRN’s 2022 Solution Provider 500 – announced a definitive agreement to buy Arizona-based Apisero, a partner of Salesforce-owned MuleSoft.

The acquisition adds 1,500 certified MuleSoft consultants and 500 Salesforce consultants to NTT, according to the Plano, Texas-based company.

As a MuleSoft partner, Apisero aims to help customers bring together siloed data and merge fragmented business applications, according to the company.

NTT expects to close the acquisition within the next 30 days, according to the company.


Flextrack offers a vendor management system built on Salesforce and aimed at managed services providers (MSPs) as well as internal program managers.

The Raleigh, N.C.-based company promises a unified view to analyze, manage and adapt workforce ecosystems, according to Flextrack.

In August, Flextrack announced a partnership with workforce intelligence platform Brightfield. The partnership promises to supply Flextrack users with real-time, region-specific market rates and skill sets. Flextrack delivers data to 40 countries, according to the company.


NeuraFlash was among the Salesforce services partners to exhibit at Dreamforce 2022 this week.

The Burlington, Mass.-based consultant builds services on Salesforce and Amazon Web Service, with an emphasis on point-of-sale and point-of-service, according to NeuraFlash.

NeuraFlash was among the Salesforce partners who introduced to market industry-focused services that feature Slack.

The partners include Accenture, Atrium, Capgemini, Deloitte, IBM, KPMG, NeuraFlash, PwC, Silverline and Slalom, according to the company. Their industry-focused services are meant to appeal to financial services, manufacturing, communications, retail, media, technology and other verticals.

NeuraFlash was founded in 2016, according to the company.