Thousands of Google customers, partners, developers and top executives will flock to San Francisco this month for the Google Cloud Next 2023 conference. The in-person event comes as Google Cloud enters its profitability era following a record sales quarter of over $8 billion captured during Q2 2023.

From Google Cloud CEO Thomas Kurian’s keynote to possibly new product launches around Google Cloud Platform (GCP), Workspace and generative AI—the highly anticipated Google Cloud Next 2023 conference is guaranteed to make headlines across the IT industry.

Google Cloud Next 2023 runs from Aug. 29-31 at the Moscone Center in San Francisco. There is also a digital pass available for people to attend virtually to watch all the keynotes and breakout sessions.

[Related: Microsoft Vs. AWS Vs. Google: Cloud Q2 Earnings Face-Off]

Possible Google Cloud Next Launches

At Google Cloud Next 2022, the Mountain View, Calif.-based cloud giant unleashed a slew of new offerings around Workspace, BigQuery, virtual machines, security and a partner delivery program.

However, generative AI was not top of mind for Google Cloud during last year’s event.

Google said its keynote sessions will share insights about “the future of AI, Cloud, Collaboration and announce a new wave of product and feature innovations.”

This means attendees can likely expect new launches or features to GCP, Google’s flagship collaboration suite Workspace—which includes Google Docs, Gmail, Chat, Sheets and Slides—as well as around AI.