Cloud News

Google Cloud Picks SAP, Oracle Vet To Head New Go-To-Market Unit; US Sales Leader Out

Mark Haranas

‘As we move into 2023, we are unifying our global go-to-market organization under Adaire Fox-Martin, President, Google Cloud Go-to-Market,’ Google Cloud tells CRN, while also confirming the departure of top executive Kirsten Kliphouse.

Adaire Fox-Martin

Google Cloud confirmed to CRN that it is “unifying” its worldwide go-to-market organization with a new operating model that will be led by former SAP and Oracle veteran Adaire Fox-Martin.

“As we move into 2023, we are unifying our global go-to-market organization under Adaire Fox-Martin, president of Google Cloud Go-to-Market,” Google Cloud told CRN. “Adaire is a seasoned leader with more than 30 years of experience in sales, services, support, and customer engagement.”

Fox-Martin’s IT career spans more than three decades including 18 years at Oracle and 13 years at SAP.

She was an executive board member for global customer success for SAP’s global sales and services organization, before joining Google in 2021. Fox-Martin became president of Google Cloud Internal and head of Google Ireland in May.

[Related: Google Cloud Marketplace Boost: 4 Huge New Capabilities]

Fox-Martin could not be reached by press time.

The Mountain View, Calif.-based cloud giant said it is rolling out a new operating model for its go-to-market organizations within Google Cloud which saw Fox-Martin elevated to the new global sales role—inclusive of sales, service and support.

“Google Cloud is one of the fastest-growing businesses within Alphabet, and bringing our global teams together will enable us to drive new levels of productivity and consistency across the organization, and deliver even greater value and improved experiences for our customers and partners,” Google Cloud said to CRN.

The move comes as Google Cloud launches its 2023 partner vision and strategy with a slew of new programs, incentives and initiatives aimed at driving revenue and market momentum.

Google Cloud President Kirsten Kliphouse Departs

Google Cloud has confirmed that one of its top sales leaders, Kirsten Kliphouse—President of the Americas for Google Cloud—will be leaving the company.

Kliphouse role will be broken up among various other Google Cloud executives, the company told CRN.

Kliphouse led sales, go-to-market, customer engagement and services organizations in the Americas for Google Cloud.

Additionally, Google Cloud also confirmed that Janet Kennedy, vice president of North America Regions for Google Cloud, is departing the company.

Kennedy will be replaced by Google Cloud’s Michael Clark, former vice president of Google Cloud U.S. East Region.

Google Sales Soar As Profit Remains Elusive

The strategy to unify its global go-to-market organizations comes as Google Cloud sales are soaring.

For its third fiscal quarter 2022, the company generated $6.9 billion in sales, up 38 percent year over year.

Google Cloud’s annual run rate is approximately $27.5 billion.

However, Google Cloud has yet to generate a profit as it continues to focus on investments around expanding its customer base and global reach.

During its third quarter, Google Cloud reported an operating loss of approximately $700 million.

The company is investing billions each year in creating new Cloud Region by building cloud data centers both the U.S and abroad.

Learn More: Cloud Platforms
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at

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