Cloud News

Google Cloud Rockstar DoiT CEO On Google’s ‘Clear Advantages’

Mark Haranas

DoiT International CEO Yoav Toussia-Cohen speaks to CRN about where Google Cloud has major “advantages” over cloud competitors and just how meaningful Google’s new no-commitment Flex Agreements are.

As one of Google Cloud’s largest and most strategic partners in the world, DoiT International is bullish about the cloud giant’s market differentiation around its data platform, Kubernetes and artificial intelligence.

The innovative Santa Clara, Calif.-based company’s CEO Yoav Toussia-Cohen spoke to CRN about where Google Cloud has major “advantages” over its competitors, such as Amazon Web Services (AWS) and Microsoft Azure, as well as just how meaningful Google’s new Flex Agreements are.

“The Flex Agreements are fun and very fair. That’s something that Google has almost always had as an advantage—they’re trying to be a fair vendor out there,” said Toussia-Cohen.

[Related: 5 New ‘Bold’ Google Cloud, Workspace AI Offers: Thomas Kurian]

DoIT International’s $1.5 Billion Google Commitment; Acqusition

Before jumping into where Toussia-Cohen believes Google Cloud has market advantages over the competition, it’s worthwhile to note that DoiT inked one of the largest Google Cloud agreements in history in 2020. The company pledged to target a massive $1.5 billion in sales of Google Cloud infrastructure and services by 2025.

DoiT won Google Cloud’s prestigious Global Sales Partner of the Year in 2021. The company, which also made CRN’s 2023 Elite 150 list, provides top-notch cloud expertise targeting digitally savvy customers. The award-winning Google Cloud and AWS partner services has over 2,500 customers in over 70 countries.

In February, DoiT acquired Incentros’s Google Cloud Platform (GCP) reseller business to continue to boost the company’s Google business.

“We have a radical business model because when you work with us, you get access to our technology, access to our experts, our advisory services and our support,” said Toussia-Cohen. “You’ll see us doubling down on cloud technology for years to come to make sure our customers have more advantages building healthy, predictable business with us.”

In a recent interview with CRN, Toussia-Cohen explained Google Cloud market differentiation, “the race” for AI supremacy following the popularity of ChatGPT, and the significance of Google’s new Flex Agreements that allow customers to migrate their workloads to the cloud with no-upfront commitments.

Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at

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