With an army of 2,200 professionals focused exclusively on Google Cloud, fast-growing Quantiphi is bullish about the slew of new enhancements Google Cloud launched this month aimed at taking partner incentives and life-cycle services to the next level.

“This evolution of Google Cloud incentives is deeply attractive to us,” said Asif Hasan, co-founder and top executive at Quantiphi, and a member of Google’s Partner Advisory Council.

“Google Cloud has deconstructed the customer life cycle,” Hasan told CRN. “They’ve identified some of those friction points, and they’ve incentivized the entire partner ecosystem to collaborate together and make the customer successful. … This is a really positive evolution for partners.”

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This month, Google Cloud unveiled its 2023 partner program plans that included increasing margins, expertise and customer opportunities, launching a new unified cloud migration program, a new support desk and knowledge base for partners, introducing product-family-specific tracks and rolling out a new partner incentive model that creates stackable incentives.

In addition, Google Cloud is now enabling partners to provide private offerings on the Google Cloud Marketplace, which Quantiphi plans to leverage this year.

Quantiphi’s Bet On Google Cloud

Marlborough, Mass.-based Quantiphi is an artificial intelligence digital engineering specialist and top national partner for cloud leaders including Google Cloud and Amazon Web Services.

Hasan said Google Cloud stands out due to some foundational pillars including its open ecosystem and open cloud technology philosophy that bodes well for the long term.

“In the long run, building an open ecosystem business is much better and profitable. But your horizon has to be like 10 to 15 years because it takes much longer, but it’s much more sustainable,” said Hasan, who co-founded the company in 2013.

Quantiphi has won various Google Cloud awards over the years, including the Google Cloud Breakthrough Partner of the Year Award in 2021 and Google’s 2020 Partner of the Year Award for Public Sector. The cloud services all-star also won AWS’ 2022 Industry Partner of the Year award as well as AWS’ 2022 ML/AI Partner of the Year award.

In an interview with CRN, Hasan talks about Google Cloud’s revamped partner strategy and its plans to launch new private offerings on the Google Cloud Marketplace as well as why Quantiphi is bullish about Google Cloud’s future.