Google Cloud is making its biggest investment ever to accelerate cloud migrations by launching a new Rapid Migration Program (RaMP) that unleashes all of Google’s products, programs and engagement models into a unified program aimed at accelerating cloud migrations 10 times faster.

“We’re going to bring everything into one motion with RaMP, which is our biggest investment and focus area for accelerating cloud migrations to date,” said Stephen Orban, Google Cloud’s vice president of migrations, in an interview with CRN.

“We’re working very closely with partners to align our best practices with their approach, with a goal of 10Xing how quickly and reliably our customers are able to migrate so they can see faster value of moving to the cloud and fund more of those new initiatives,” Orban said.

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Google’s New RaMP Program

Even as the nearly $30 billion Google Cloud grows cloud sales faster than its competitors, the Mountain View, Calif.-based company believes there’s still a significant lack of overall cloud migration in the industry.

Despite cloud momentum, Orban said although many customers he speaks with have goals of moving 75 percent to 100 percent of workloads to the cloud over the next several years, they’re still only about 5 percent to 10 percent of the way there.

“If we can help customers migrate faster, and drive 10X the acceleration and the value that they get from moving to the cloud by migrating and modernizing their legacy estates to Google, we’ll be able to help them fund more of the new projects to help them transform their customer experience,” said Orban.

RaMP is aimed at creating a successful migration and cloud operating model with best practices supported by channel partners, particularly systems integrators.

The program will include a new RaMP Deck that closely tracks large-scale migrations. RaMP also includes Google products such as StratoZone to discover and assess workloads to migrate. It also includes Database Migration Service, Storage Transfer Service and Migrate to Virtual Machine Service, which lifts and shifts servers, to name a few. On the partner front, Google Cloud Migration Specialization partners are being on-boarded Wednesday into the program with greater incentives and resources available.

In an interview with CRN, Orban breaks down six “keys” Google Cloud channel partners and customers need to know about the new cloud migration program, which is a priority for the company.