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Pure Storage CEO: NetApp, Dell, HPE Aren’t True Cloud Storage

Joseph F. Kovar

‘[HPE GreenLake and Dell Apex] are just financial models to enable customers pay a subscription for storage rather than as capex. Or rather it‘s really more like a lease model in most of those cases. Whereas we’re bringing technology into the data center that allows the customer to both manage and to offer storage services and data management to their developers as APIs,’ says Pure Storage CEO Charles Giancarlo.

How do you define Pure Storage?

I would say that we are the sole best of breed vendor of data storage and management solutions to enterprises worldwide. We‘re the one company that looks at data storage like it’s high technology rather than a commodity. And we’re the one company that‘s looking to bring a cloud operating model to the private and hybrid cloud world by allowing data to look to the IT organization as just a pool of storage, and allows their developers to get access to data storage via APIs.

B ut isn’t that something that a lot of other vendors, including in the storage industry, are doing? NetApp has been talking about the cloud longer than anybody. Or Dell Apex, or HPE GreenLake. Aren’t these other companies doing that as well with their storage?

No, as it turns out. Let‘s take GreenLake and Apex. Those are just financial models to enable customers pay a subscription for storage rather than as capex (capital expense). Or rather it’s really more like a lease model in most of those cases. Whereas we‘re bringing technology into the data center that allows the customer to both manage and to offer storage services and data management to their developers as APIs. In other words, Dell and HPE are still just offering the same old arrays, and now you can just pay for them on a monthly basis rather than as capex. But they’re still tied to specific application stacks. Individual arrays tied to individual application stacks. We allow all the storage in an enterprise, within a private data center, across the private data centers, across the private as well as the public clouds that our customers are managing, to be accessed as a single pool of storage via API.

So think of it this way: With our competitors’ arrays, the customers are still taking the storage systems, physically tying them to their application environments, managing them on their own. And when their developers need storage, there‘s a lot of manual processes in the middle for the IT department to offer storage to the developers for a new application environment. In our case, we provide a software management environment whereby IT defines a set of data storage services for their developers, and then the developers get access to them via APIs. No need for a phone call, no need for physical rearrangement. It’s very similar to the way Amazon or Azure offers their storage services, but [they do it] just within those clouds. We do it across the hybrid cloud.

 

 

 
Learn More: Cloud Storage
Joseph F. Kovar

Joseph F. Kovar is a senior editor and reporter for the storage and the non-tech-focused channel beats for CRN. He keeps readers abreast of the latest issues related to such areas as data life-cycle, business continuity and disaster recovery, and data centers, along with related services and software, while highlighting some of the key trends that impact the IT channel overall. He can be reached at jkovar@thechannelcompany.com.

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