
Salesforce is bulking up its AppExchange marketplace with many new apps and packages built by partners in line with the company's Customer 360 strategy.
A few weeks before the Dreamforce conference kicks off, the CRM leader on Thursday added solutions to AppExchange aiming to help customers take advantage of a massive and increasingly integrated ecosystem, Charlie Richey, vice president of product management for Salesforce AppExchange, told CRN.
The new solutions span Commerce, Sales, Service and Marketing clouds "as the Customer 360 strategy grows through organic development and acquisitions," Richey said.
[Related: 5 Things To Know About The Monster Salesforce-Tableau Deal]
New AppExchange products include several billing apps and CPQ options, Einstein Bots and Robotic Process Automation, and a few AI-powered marketing solutions leveraging last year's acquisition of Datorama.
Richey took over the AppExchange division a few months ago after working on building the company's Financial Services Cloud.
The value proposition across those and all other Salesforce divisions has always been platform customization, extensibility, and "the assumption that things just work together" across all Salesforce services, he said.
That's been a driving force of the Customer 360 evolution, which implements a platform built from MuleSoft that allows Salesforce users to connect data across Sales, Service, Marketing, Commerce clouds.
"Making it so you can treat the customer, B2B or consumer, as one individual entity has always been what they're coming back for and screaming for," Richey said.
The latest upgrade to AppExchange expands that vision across the ecosystem, he said.
For example, the new DocuSign eSignature for Salesforce CPQ feature allows customers to capture payment information during the eSignature process in whatever Salesforce Cloud they are using.
The Einstein Bot and RPA packages, also built by partners, can be triggered across Salesforce products. And the Datorama solutions integrate Salesforce with Facebook Ads, social media platforms, or Google Analytics.
It's all a boon for consulting partners, as it "represents an ability to take a bigger piece of the enterprise software spend," Richey said.
"I encourage every consultant out there to study up and get trained and certified on everything on the AppExchange that they can, because it represents a growth opportunity," he said.
related stories
Video
trending stories
sponsored resources

Trend Micro
Managed Security 360

HubStor
Cloud Backup 360

Cysurance
Cyber Insurance 360

Tenable
Cyber Risk 360

Products of the Year Showcase

Dell Technologies
Dell Technologies Cloud Learning Center

Bitdefender
Cybersecurity 360

EPOS
EPOS

Fujifilm
Fujifilm

Application Integration 360

Mimecast
Mimecast

Comcast
Comcast Business Learning Center

Dell Technologies
Dell Technologies Server Learning Center

WatchGuard
WatchGuard

Hitachi Vantara
Hitachi Vantara

Dell Technologies
Dell Technologies Storage Learning Center

Carbonite
Cloud Storage 360

Sophos
Sophos Cybersecurity Learning Center

Webroot
Webroot Learning Center

BlackBerry
BlackBerry Learning Center

NPD
Industry Trends 360

Symantec
Symantec Business Security Learning Center

Veeam
Veeam

Channel Chief Showcase

Acer
Remote Workforce 360

Sherweb
Sherweb

APC by Schneider Electric
Digital Services for Edge Learning Center

VMware

StorageCraft
Disaster Recovery Learning Center

Vertiv
Edge Computing Learning Center

Wasabi
Wasabi

Dell Technologies
Dell Technologies Hybrid Cloud Learning Center

Cradlepoint
5g for Business 360

eSentire
Managed Detection and Response 360

Comm100
Industry Trends 360
