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The 10 Coolest New AWS Tools Of 2023 (So Far)

Mark Haranas

From Amazon Bedrock and AWS Supply Chain to new instances and data security offerings, here are the 10 coolest new AWS offerings launched in 2023.

From new generative AI tools to supply chain and cybersecurity services, the innovation engine at Amazon Web Services in 2023 has been roaring.

The Seattle-based $85 billion worldwide cloud computing leader launched 10 new and enhanced AWS services and tools that have the market buzzing.

AWS’ focus in 2023 has been on launching new product offerings around generative AI, data security, serverless, Internet of Things, unified software development and cloud cost optimization.

[Related: Microsoft’s CoreWeave Deal ‘Adds AI Pressure’ To AWS, Google]

On the artificial intelligence front, Amazon CEO Andy Jassy said earlier this year that AWS’ future in generative AI is bright.

“Let’s just say that LLMs [large language models] and generative AI are going to be a big deal for customers, our shareholders and Amazon,” said Jassy. “We have been working on our own LLMs for a while now, believe it will transform and improve virtually every customer experience, and will continue to invest substantially in these models across all of our consumer, seller, brand and creator experiences.”

In addition, AWS in 2023 has focused on creating new tools that drive cloud cost optimization and automation. “AWS customers [are] telling us they’re not cost-cutting as much as cost-optimizing so they can take their resources and apply them to emerging and inventive new customer experiences they’re planning,” said Jassy.

As of first-quarter 2023, AWS is the worldwide market leader for enterprise cloud services, owning roughly one-third of the global market share, followed by Microsoft at 23 percent share and Google Cloud at 10 percent share. AWS revenue increased 16 percent year over year to $21.4 billion during its first-quarter 2023.

Here is why these 10 cool new Amazon tools are top of mind for customers, partners and AWS’ future.

* Amazon Bedrock

* AWS Supply Chain

* Amazon Security Lake

* Amazon Aurora I/O Optimized

* AWS DMS Serverless

* Amazon EC2 Inf2

* AWS IoT Device Defender With Security Hub

* Amazon CodeCatalyst

* Cloud Operations Competency

* AWS Control Tower


Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at

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