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The UC Upper Hand: Empowering The SMB To Embrace Unified Communications

Learn how one managed service provider increased its margins, built its customer base and enhanced its own brand by partnering with Intermedia.

Cloud-based UCaaS is suited for small-to-midsized businesses and the partners that serve them. One solution provider makes selling unified communications easy and profitable.

“It’s perfect. I think the price point’s there, especially with all of the features that are now included in it,” says Gary Meszaros, president of Global On-Line Computers, Inc. (GOCI). “It’s really a tool that can help every company.”

Managed service provider GOCI increased its margins and customer base by introducing UCaaS to its clients. GOCI succeeded by talking to its customers. “When I look around and I see their phones are from 1980 and they don’t utilize the technology these days, it’s a good way to get in the door,” says Meszaros. “With SMB offices, it’s very affordable and we can usually save them money in the long run.”

Partnering with Intermedia helped GOCI enhance its brand. The UCaaS vendor allows solution providers to sell its complete UCaaS solution, Intermedia Unite, to customers under their own brand. “We brand it as our own,” says Meszaros, “and offering a superior product and uptime, it reflects back on us. So, it makes us look good.”

“Intermedia makes it easy for partners to sell UCaaS because we look at the entire customer adoption sales lifecycle,” says Mark Sher, Intermedia vice president of UC product marketing and product management. This 360-degree approach includes a host of features, including brandable marketing materials, concierge sales support, extensive product training and even handling complex telco taxation issues for partners.

When combined with Intermedia’s five-nines uptime SLA and 24-7 JD Power Certified Support, partners receive everything they need to easily sell, set up and manage their customers’ UCaaS systems. “It’s a no-brainer,” says Meszaros. “The bigger the company, the more awards they have, it just tells me they’re doing something right. Why not partner with the best?”

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