2026 Partner Program Guide: 5-Star Computing Vendor Programs
As part of the annual Partner Program Guide, CRN designates some vendor channel programs as 5-Star Partner Programs. Here are the 5-Star Partner Programs among computing vendors for 2026.
Computing The Advantage For Partners
Computing products and peripheral devices, everything from laptops and tablet PCs to processors and printers, are a significant part of the business for many solution providers. And so the partner programs operated by the manufacturers of those products are important for the channel.
The CRN 2026 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors outlining all aspects of their partner programs.
As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, resources, training, services and benefits.
Here we provide snapshots of the 5-Star designees in the computing space, a category that includes providers of processors, laptops, tablets, smartphones, displays and printers, Internet of Things technology, and other devices. Details of every vendor’s partner program can be found at CRN.com.
Slide shows in the 5-Star Partner Program Guide series include companies that provide products and services in nine technology categories: cloud, computing, data center, edge computing/IoT, MSP platforms, networking, security, software and storage. A separate list will highlight startup companies with 5-Star partner programs.
While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.
Acer
Program Name: Acer Accelerate Partner Program
Channel Chief: Jennifer Wadland, VP, U.S. Commercial Sales
Most Significant Changes To Partner Program Over The Past Year
Over the past year, the Acer Accelerate Partner Program introduced expanded SPIFF opportunities with a broader range of eligible SKUs, strengthened incentives tied to product training, and streamlined access to promotions and contests through our partner portal, making it easier for partners to earn and engage.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2026-details?c=2
Aeris
Program Name: Aeris Partner Program
Channel Chief: Robert Holley, Head Of Channel, Partner Ecosystem
Most Significant Changes To Partner Program Over The Past Year
This year, we introduced joint go-to-market and demand generation for target enterprises to the CSP channel globally and matured the partner program from an infrastructure and operations enablement program to a true, joint channel program. We recently launched our campaign playbook and assets to support this, as well as digital marketing incentives, including webinars and joint events, and created a partner database on our website.
More recently, Aeris set up its new routes to market and will be expanding its channel program to a wider group of partners including channel sales, service providers and technology alliances, to create a single global ecosystem. This new effort was developed to enable partners to collectively address the massive, fragmented market demand for secure IoT and Fixed Wireless Access (FWA) solutions. The new program centralizes our strategy around the Aeris IoT Accelerator global connectivity platform and the Aeris IoT Watchtower security, monitoring and analysis solution and enables all partners to deliver integrated, high-value, recurring-revenue services.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2026-details?c=5
AMD
Program Name: AMD Partner Program
Channel Chief: Jason Mooneyham, Corporate VP, Global Commercial Channel, North America Channel Chief
Most Significant Changes To Partner Program Over The Past Year
We introduced the AMD Partner Network portal to provide partners with a centralized hub where partners can tap into AMD’s full suite of resources with role-based access, ensuring partners only see data relevant to their tier, region or role to access sales enablement, assets and enhanced capabilities.
To further its collaborative efforts, AMD is updating and enhancing its global channel partner program. The APN will address the full range of sales training, go-to-market resources and incentives that participants need to understand and communicate the value of AMD products across every market where its products are sold. Whether you build PCs, integrate servers or advise midmarket businesses, you’ll now find comprehensive resources centralized in a single repository, no guesswork required.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2026-details?c=8
Dynabook Americas
Program Name: Dynabook Channel Alliance Partner Program
Channel Chief: Marc Sarver, Sr. Director, Channel Marketing, Programs, Alliances
Most Significant Changes To Partner Program Over The Past Year
Over the past year, Dynabook has made several significant enhancements to its Partner Program, all rooted in our channel-first, channel-best strategy. We expanded our profitability framework with improved volume-bid pricing, offering richer, more competitive discounts that help partners win more deals. Our suite of marketing and sales tools has been strengthened to provide clearer pathways for demand generation and sales acceleration, supported by enhanced nationwide distribution and field sales resources for deeper regional engagement.
We also invested heavily in operational agility, enabling faster customization services—now delivered in weeks instead of months—to help partners meet unique customer requirements with greater speed. Additionally, our deal registration program was refined to offer stronger protection for partner-led opportunities, ensuring their efforts and pipeline remain fully safeguarded.
These updates, combined with Dynabook’s long-standing reputation for trusted, high-quality mobile technology, create a more profitable, supportive and predictable partner experience than ever before.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2026-details?c=62
HP Inc.
Program Name: HP Amplify
Channel Chief: Kobi Elbaz, SVP, GM, Global Revenue Operations
Most Significant Changes To Partner Program Over The Past Year
HP has made bold updates to its Amplify program in FY26 to simplify engagement and reward strategic growth. The new SuperPower Booster incentive recognizes commercial partners driving results in priority segments, while the Power Elite designation honors top performers with elevated revenue, specialization and data-driven engagement, offering enhanced branding, executive access and marketing support.
The reintroduced HP Business Partner Program streamlines on-boarding and tools for smaller partners. HP Amplify for Distribution now focuses on enabling long-tail partners with increased rewards. HP relaunched its Software Specialization, requiring just one certification across four pillars, with no exam fees, up-front discounts and simplified training. The AI Workstation growth play expanded to the Americas and APJ, and the Amplify AI Program now offers customizable enablement tracks, sales tools, certifications, and curated use cases to help partners become trusted AI advisors.
HP continues to simplify operations around pricing, claims and MDF, making it easier and faster to do business.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2026-details?c=92
Intel
Program Name: Intel Partner Alliance
Channel Chief: David Guzzi, VP, Global Partners
Most Significant Changes To Partner Program Over The Past Year
Launched a ‘refresh’ to Intel Partner Alliance.
Simplified two-tier program plus multiple benefit enhancements.
Outcome-based MDF: transitioned to a simplified approach to MDF that focuses more on joint investment outcomes with less effort on compliance overhead.
Deal registration: piloting deal-based incentives with influence partners.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2026-details?c=99
Logitech
Program Name: Logitech Partner Connect Program
Channel Chief: Crystal Ferreira, Head Of Global, North America Channel Sales
Most Significant Changes To Partner Program Over The Past Year
Logitech’s Partner Connect Program expanded into the greater China region, completing its global rollout and aligning with the company’s unified pricing and incentive framework—now active in 135 countries.
In parallel, we launched Summit for Services, a transformative enablement and incentive program aimed at accelerating partner adoption of Logitech’s growing services portfolio. This initiative introduced a new growth vector by empowering partners to move beyond transactional sales toward delivering outcome-based customer value. Through Summit for Services, partners gained access to training, certification, and go-to-market resources, with incentives rewarding those who invested in expanding their service-led offerings. The program also laid the groundwork for the October launch of Services Specialization, a new designation within the Partner Connect framework that enables qualified partners to white-label Logitech services as part of their own managed solutions.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2026-details?c=114
Nvidia
Program Name: Nvidia Partner Network (NPN) Program
Channel Chief: Darrin Chen, VP, Global NPN GTM, Operations
Most Significant Changes To Partner Program Over The Past Year
Enablement has been a significant focus for us with certifications being a mechanism to help partners go deeper in their knowledge of Nvidia and continue their journey with us. As part of our ongoing commitment to partner success, Nvidia has launched two new specializations, which are a way to demonstrate a partner’s technical proficiency and ability to deliver solutions powered by Nvidia’s cutting-edge technologies.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2026-details?c=130
Samsung Electronics America–B2B Display
Program Name: Samsung Ascend
Channel Chief: David Phelps, Head Of Display, Samsung Electronics America
Most Significant Changes To Partner Program Over The Past Year
Implemented new training curriculums, headlined by our VXT Academy training program.
Continued and grew a new partner co-marketing eComm campaign strategy, continued updates and improvements to Samsung Ascend Partner Portal, augmented Partner Rewards program, and improved qualified lead sharing and Web content syndication tools to automate website updates for partners.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2026-details?c=153
Xerox
Program Name: Xerox Partner Group
Channel Chief: Jacques-Eduoard Gueden, CRO
Most Significant Changes To Partner Program Over The Past Year
Xerox completed its acquisition of Lexmark on July 1, 2025, in a deal valued at $1.5 billion, marking a significant transformation in the printing industry. Our newly expanded global footprint unlocks a lower cost to serve, with more means, freedom and opportunities than ever before. You can expect an improved program structure that’s built around [partner] ambitions. That translates to comprehensive resources, expert marketing assistance and access to leading-edge technology.
In January 2026 we launched a unified Global Accelerator Network partner program, taking the best of both worlds based on partner feedback. This new program provides:
More means: More ways to gain momentum with an improved tier structure. Clear, actionable next steps take the guesswork out of moving forward and upward,
More freedom: More flexibility with an expanded product suite. The Xerox Lexmark portfolio will better equip our partners to meet any customer needs and reach new markets,
More opportunity: More chances to grow their business and expand their reach as the program evolves. Our partners will also be able to stay ahead and set themselves apart with education and specializations.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2026-details?c=205
Zebra Technologies
Program Name: Partner Connect
Channel Chief: Robert Armstrong, Chief Marketing Officer
Most Significant Changes To Partner Program Over The Past Year
Over the past year, we have implemented several significant changes to our partner program to drive growth, enhance solutions, and improve the partner experience. To support growth, we introduced new programs designed to incentivize customer acquisition, expanded digital commerce initiatives into new regions, and focused on enabling SMB business opportunities.
On the solutions front, we launched new programs to enhance ecosystem collaboration, placing greater emphasis on ISVs and delivering comprehensive, full-solution offerings to meet diverse customer needs.
Additionally, we made substantial improvements to the partner experience by simplifying the deal registration process, increasing visibility into compliance and rebate tracking, and streamlining cross-border processes through automation.
These changes reflect our commitment to improving operational efficiency and equipping partners with the tools and support needed to achieve success in an evolving market.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2026-details?c=206