Data Center 50: The Hottest Data Center Companies Of 2024

Here are the 50 hottest data center companies in the world—which includes tech giants, colocation specialists and edge providers—that made CRN’s 2024 Data Center 50 list.

Data center innovation is being taken to the next level in the new era of artificial intelligence as chipmakers such as AMD and Nvidia, hardware leaders such as Cisco Systems, Dell Technologies and Hewlett Packard Enterprise, as well as data center superstars such as Equinix, are meeting customer capacity demands head-on.

The largest cloud providers—Amazon Web Services, Microsoft and Google—have all poured billions into expanding their data center footprint in the U.S. and overseas as demand for their cloud services and AI offerings increase.

Data centers provide the IT infrastructure and solutions that power businesses of all sizes. These massive facilities house thousands of server, storage and networking products as well as security, software and mission-critical applications.

[Related: AWS Plans To Spend $10B On Data Centers In Mississippi]

A data center is the physical building that stores a company’s digital data. And with data being dubbed as the new oil or fuel that drives the business world, there has never been a more impactful time for data center companies.

The need, capacity demand and overall power of data centers are only growing. In fact, the average capacity of hyperscale data centers will double over the next six years, according to market research firm Synergy Research Group.

“The impact of generative AI technology and services has provided an added impetus to the need for substantially more powerful facilities,” said John Dinsdale, vice president and chief analyst at Synergy, in a statement. “There will also be some degree of retrofitting existing data centers to boost their capacity. The overall result is that the total capacity of all operational hyperscale data centers will grow almost threefold in the next six years.”

From specialized data center providers and colocation leaders to the world’s biggest tech companies, here are the 50 hottest data center companies in 2024 that are innovating and shaping the industry.


Ezequiel Steiner, CEO

Headquarters: Schaffhausen, Switzerland

Acronis now boast over 52 data centers across the globe, most recently unveiling a new Cyber Cloud center in Malaysia. Founded in 2003, Acronis provides cyber protection for data, applications and systems with innovative antivirus, backup, disaster recovery and endpoint protection management offerings for any environment—from cloud to on-premises.

Aligned Data Centers

Andrew Schaap, CEO

Headquarters: Plano, Texas

Aligned Data Centers offers sustainable and adaptive Scale Data Centers and Build-to-Scale offerings for global hyperscalers and enterprise customers. The company jumped into 2024 with the launch of a new liquid cooling system for high-density computing data centers, dubbed DeltaFlow, targeting AI and supercomputer use cases.

Amazon Web Services

Adam Selipsky, CEO

Headquarters: Seattle

The world’s largest cloud computing company pours billions each year into building new data centers across the globe to expand its cloud infrastructure and services reach. From Virginia to Israel, AWS is building new data centers at a rapid pace. In 2024, AWS has already said it will invest $10 billion to construct new centers in Mississippi.


Lisa Su, Chair, CEO

Headquarters: Santa Clara, Calif.

Demand for AMD’s high-performance data center product portfolio is accelerating as AI reshapes the market thanks to AMD chips such as its Instinct GPUs and fourth-generation EPYC CPUs. The longtime Silicon Valley semiconductor company generated $6.5 billion in data center revenue during 2023.

American Tower

Steven Vondran, President, CEO

Headquarters: Boston

American Tower is a global telecom and wireless infrastructure provider that jumped into the data center market in 2021 with the acquisition of CoreSite, which owned dozens of centers in eight U.S. markets. In 2024, American Tower formed a partnership with IBM where its Access Edge Data Center ecosystem will now include Red Hat OpenShift and IBM Hybrid Cloud.

Arista Networks

Jayshree Ullal, Chairperson, CEO

Headquarters: Santa Clara, Calif.

Arista Networks is a major global provider of networking hardware for large data centers and campus environments. Arista’s data center offerings deliver availability, agility, automation, analytics and security through an advanced network operating stack. In February, Arista appointed Chantelle Breithaupt as its new CFO.


Hock Tan, CEO, President

Headquarters: San Jose, Calif.

Broadcom provides a slew of data center network, server and storage products including networking switches, fiber optics, custom ASICs, storage adapters and SSD controllers. The company is reshaping the data center industry with its blockbuster $69 billion acquisition of VMware in November.

Cato Networks

Shlomo Kramer, CEO

Headquarters: Israel

Cate Networks is a leader in Secure Access Service Edge (SASE) that offers security and networking in a single cloud platform. Cato provides multiple cloud-native, scalable and extensible components that enable a consistent SASE experience. The company enables customers to integrate cloud data centers with their own networks in a cost effective and optimized way.

Cisco Systems

Chuck Robbins, Chair, CEO

Headquarters: San Jose, Calif.

Cisco is the longtime dominant data center networking market leader. The company’s data center offerings target big data, cloud services, virtualization, applications and integrated infrastructure. From hyperconverged infrastructure and storage to optimizing applications and desktop virtualization, Cisco’s data center portfolio is massive.

Cloud Software Group

Tom Krause, CEO

Headquarters: Fort Lauderdale, Fla.

Cloud Software Group provides mission-critical software to data centers at scale. The company delivers high-performing applications from on-premises and cloud data centers. Vista Equity Partners acquired Citrix in 2022 for $16.5 billion and merged it with Tibco Software to create Cloud Software Group.


Laura Ortman, CEO

Headquarters: Denver

Cologix provides carrier and cloud-neutral edge computing and hyperscale edge data centers and services across North America. With over 40 data centers, Cologix’s platform offers high-speed and ultra-low latency connections with the ability to integrate large edge capacity with robust interconnection capabilities.


Eric Schwartz, CEO

Headquarters: Dallas

CyrusOne is a leader in the development and operation of scalable, high-availability and flexible data centers in the U.S. and Europe. CyrusOne’s new Intelliscale AI workload-specific data center offering was developed to address AI demand. Intelliscale centers are built upon an ultra-high-density foundation, optimize space and allow customers to efficiently scale their AI infrastructure.


Raul Martynek, CEO

Headquarters: Dallas

Databank provides scalable data center offerings around colocation, cloud and managed services with over 65 facilities and 20 interconnection hubs as well as on-ramps to cloud providers. In November, Databank raised $533 million in a move to fund the construction of new data centers with a focus on America.

Dell Technologies

Michael Dell, Founder, Chairman, CEO

Headquarters: Round Rock, Texas

Dell Technologies is one of the world’s largest providers of server and storage data center hardware on a global basis. Dell offers modular data centers that provide compute and storage at the edge, while its Apex Data Center Utility aligns costs directly to usage to allow customers to maximize scaling flexibility while only paying for what they use.

Digital Realty

Andrew Power, President, CEO

Headquarters: Austin, Texas

Digital Realty owns arguably the largest data center footprint in the world with more than 300 facilities across 25 countries on six continents, along with more than 45 million square feet of data center space. The company delivers the full spectrum of data center, colocation and interconnection offerings, including its flagship Platform Digital architecture.


Craig Arnold, Chairman, CEO

Headquarters: Dublin, Ireland

Eaton provides power infrastructure, software and management for data centers around the world with a focus on sustainability. The company’s Data Center Performance Management software helps customers improve operational efficiencies and maximize power and cooling resources. In 2023, Eaton generated revenue of $23.2 billion.


Randy Brouckman, Co-Founder, CEO

Headquarters: Herndon, Va.

EdgeConneX is a leading edge data center provider with over 50 data centers in more than 40 markets, including in the U.S., South America, Europe and Asia. EdgeConneX’s Custom-Built Data Center offerings enable customers to define, build and deliver carrier-neutral data center capacity wherever they need it with a focus on optimization.


Charles Meyers, President, CEO

Headquarters: Redwood City, Calif.

Equinix owns and operates a sprawling network of 250 International Business Exchange data centers in over 70 metro markets across the globe with more than 10,000 customers. The company provides a slew of colocation and data center services from infrastructure monitoring and power products to security and compliance standards.

Extreme Networks

Ed Meyercord, President, CEO

Headquarters: Morrisville, N.C.

Extreme Networks is one of the industry’s leading providers of data center networking gear including switches, routers, Wi-Fi, network management, SD-WAN and network security products to its customer base of more than 50,000.

Extreme Networks unveiled changes to its executive ranks in January, shifting COO Norman Rice to chief commercial officer and disclosing that CRO Joe Vitalone had resigned. Those changes followed the appointment of Monica Kumar as chief marketing officer in December.

Also in January, the company got into the Wi-Fi 7 market with the introduction of the AP5020, cloud-managed universal Wi-Fi access point and the 4000 Series cloud-managed switches that can support bandwidth-intensive applications and an influx of IoT devices in a variety of settings, including high-density environments.


Chris Downie, CEO

Headquarters: Charlotte, N.C.

Flexential provides a range of colocation facilities and data center services, including interconnection, data protection and cloud services, through its flagship Flexential FlexAnywhere platform. The company stands out for its ability to support heavy-duty compute tasks such as GPU workloads and AI applications.

Flexential operates 41 data centers–totaling more than 3 million square feet–in 19 major markets around the U.S.

In January Flexential launched Flexential Fabric, a next-generation system integrated with FlexAnywhere that the company says is designed to provide advanced, software-defined interconnection services.

Google Cloud

Thomas Kurian, CEO

Headquarters: Mountain View, Calif.

Google Cloud, one of the three major cloud hyperscalers, has been building and operating data centers globally to support the Google Cloud Platform and the company’s compute, storage and networking cloud service offerings.

Google currently operates 14 data center locations in North America and another 10 in Europe, Asia and South America.

Google Cloud generated $9.19 billion in the fourth quarter ended Dec. 31 of 2023.

H5 Data Centers

Josh Simms, CEO

Headquarters: Denver

H5 Data Centers is a national provider of wholesale data centers and colocation services. The company operates 22 data centers, totaling more than 3 million square feet, that cover 20 U.S. markets.

H5 is currently building a three-story data center, totaling 255,000 square feet, in Ashburn, Va., that’s slated to begin operating in the third quarter of this year. The company has also unveiled expansions of its data centers in San Antonio and Phoenix.

Hewlett Packard Enterprise

Antonio Neri, President, CEO

Headquarters: Spring, Texas

Hewlett Packard Enterprise is one of the leading suppliers of physical and virtual data center infrastructure technology.

HPE’s offerings include servers (HPE ProLiant Compute), storage hardware (HPE Alletra) and networking systems (HPE Aruba) that power corporate data centers around the world. Running on those systems are the company’s enterprise software products such as HPE Ezmeral for data management and analytics.

A major focus for the company in recent years has been HPE GreenLake, the company’s portfolio of cloud and as-as-service systems that span edge, data center, colocation and public clouds.

HPE is looking to step up its game in the networking system arena with the January announcement of a $14 billion deal to acquire Juniper Networks–a move that will effectively double HPE’s networking business.

Hitachi Vantara

Sheila Rohra, CEO

Headquarters: Santa Clara, Calif.

Hitachi Vantara’s presence in many data centers is anchored by the company’s lineup of data storage systems along with data storage and DataOps software, converged and hyperconverged infrastructure, and Infrastructure-as-a-Service offerings.

Hitachi Vantara has been especially active in the hybrid cloud space. In December the company launched the Hitachi Unified Compute Platform for GKE Enterprise, a unified platform to manage hybrid cloud operations.

In January the company teamed up with networking giant Cisco Systems to create a joint offering, the Hitachi EverFlex with Cisco Powered Hybrid Cloud, to address ongoing enterprise data management challenges.

HPE Aruba Networking

Top Executive: Phil Mottram, EVP. GM, HPE Intelligent Edge

Headquarters: Santa Clara, Calif.

HPE’s Aruba Networking seeks to simplify businesses’ data center architecture, enhance performance, reduce costs and extend zero trust closer to critical applications. The company strives to evolve data centers networks from sprawling and costly server agents into a unified, more efficient data center with a portfolio that includes switches, automation, cybersecurity and SD-WAN.


Arvind Krishna, Chairman, CEO

Headquarters: Armonk, N.Y.

IBM mainframes, servers, data storage systems and system software have long been the core of many business data center operations. Today the company’s z16 mainframe and Power and LinuxOne 4 servers are the company’s flagship offerings for compute operations.

In February IBM debuted the LinuxOne 4 Express server designed for small and midsize businesses and within new data centers.

IBM also operates a global network of more than 60 data centers running the IBM Cloud, a combination of Platform as a Service and Infrastructure as a Service that offers hybrid cloud, multi-cloud and virtual private cloud services.


Pat Gelsinger, CEO

Headquarters: Santa Clara, Calif.

Many data center systems today are powered by Intel’s server processors, led by the company’s flagship Intel Xeon Scalable Processors. Intel also manufactures GPU chips for AI acceleration, data storage systems, network-to-edge processors and FPGAs.

In December Intel debuted its fifth-generation Xeon server processors that deliver AI acceleration in every core, improve performance per watt and lower total cost of ownership over previous generations. The new CPUs are expected to be built into servers this year from Cisco Systems, Dell Technologies, Hewlett Packard Enterprises, Lenovo and Supermicro.

In January Intel named Justin Hotard, previously with Hewlett Packard Enterprise, as the new executive vice president and general manager of the company’s Data Center and AI Group.

Iron Mountain

William Meaney, President, CEO

Headquarters: Portsmouth, N.H.

Iron Mountain has expanded beyond its roots in records and information management to become a leading provider of data center and colocation services, along with services for asset life-cycle management and a range of digital offerings including data management and document processing.

Iron Mountain operates 19 data centers in North America, EMEA and Asia-Pacific (including hyperscale, enterprise and edge data centers–and even two underground data center facilities), providing services in colocation, data center installation and migration, global network operations center and more.

Juniper Networks

Rami Rahim, CEO

Headquarters: Sunnyvale, Calf.

Juniper Networks develops IT networking systems including switches and routers, network management software, network security products and software-defined networking technology. The company also offers a range of Software-as-a-Service, Network-as-a-Service and cloud service products– the latter including the Juniper Mist network observability service.

In January Juniper said it had struck a deal to be acquired by Hewlett Packard Enterprise in a $14 billion deal –a move that will effectively double HPE’s networking business. The companies expect to complete the acquisition by the end of 2024.


Yuanqing Yang, Chairman, CEO

Headquarters: Beijing, China and Morrisville, N.C.

While Lenovo may be best known for its popular PCs, the company is a major provider of data center hardware and services with its ThinkSystems servers, ThinkAgile hyperconverged infrastructure systems and Truscale Infrastructure as-a-Service offerings.

In December the company expanded its hybrid cloud platform for AI with new ThinkAgile hyperconverged solutions and ThinkSystem servers the company said advanced cloud deployment, hybrid connectivity and AI capabilities. The systems run on the 5th-Gen Intel Xeon Scalable processors and Intel’s AMX for AI acceleration.


Christina Kosmowski, CEO

Headquarters: Santa Barbara, Calif.

LogicMonitor provides a cloud-based platform called LM Envision for monitoring hybrid IT infrastructure, applications and business services, aiding IT managers in problem resolution and prevention. The company’s core platform monitors the configuration and performance of all data center components, including servers, networks, storage systems, databases, virtual machines and more. Beyond the data center the platform also monitors cloud-based IT and SaaS applications.

In November LogicMonitor launched LM Co-Pilot, a generative AI tool that assists managers with their day-to-day operations and identifies issues and offers resolutions.

Lumen Technologies

Kate Johnson, President, CEO

Headquarters: Monroe, La.

While its roots are in telecommunications Lumen today provides a range of dedicated hosting, cloud services and managed services through its dozens of regional data centers, including business continuity and disaster recovery, application management and support, and SASE cybersecurity services.

Lumen is seeing growing customer demand for services that secure distributed business locations and move substantial amounts of sensitive data. To meet that demand, Lumen in January launched two new Network-as-a-Service offerings with private connections: Lumen Ethernet On-Demand and Lumen IP-VPN On-Demand.


Satya Nadella, Chairman, CEO

Headquarters: Redmond, Wash.

Microsoft, of course, got its start developing software for personal computers. But it wasn’t all that long before it was a big part of the data center operations of many businesses and organizations with such enterprise software products as the Windows server operating system, SQL Server database and operational ERP and CRM applications (now Dynamics 365).

Today Microsoft is a cloud platform behemoth with its Azure global cloud infrastructure and business services running in massive data centers—more than 160, along with more than 150 edge locations—all around the world.

Microsoft is currently constructing a new data center in Mount Pleasant, Wis., and has plans for new facilities in San Jose, Calif.; San Antonio; Sterling, Va.; and Hortolandia, Brazil, according to published reports.

Nautilus Data Technologies

Rob Pfleging: President, CEO

Headquarters: San Ramon, Calif.

Nautilus builds and operates dedicated data centers for customers that are designed to be deployed on or near a body of water (some are built on floating vessels) and use the company’s patented water-cooling technology to keep data center systems cool.

Nautilus says the use of water cooling is more cost-effective for customers through reduced construction and operating expenses and is more sustainable because it reduces carbon emissions and energy usage by up to 30 percent.

In December Nautilus said it had secured a new 2.5-megawatt data center contract with what the company described as “a prominent artificial intelligence company.”


George Kurian, CEO

Headquarters: San Jose, Calif.

Storage giant NetApp is an intelligent data center infrastructure company that uses unified data storage, integrated data services and CloudOps products to simplify hybrid environments. NetApp says it is the only enterprise-grade storage service embedded into the world’s largest public clouds.

The company kicked off 2024 with the hiring of a new senior vice president of North American sales, Ricardo Di Blasio, who has decades of experience running high-performing sales Di Blasio will oversee NetApp’s channel sales as well as demand generation.


Rajiv Ramaswami, President, CEO

Headquarters: San Jose, Calif.

Nutanix is a leader in hyperconverged infrastructure, a combination of servers and storage incorporated into a distributed platform that does away with the need for legacy architecture. Interest in Nutanix has skyrocketed since competitor VMware was acquired by chip giant Broadcom for $69 billion.

Ramaswami, who worked at both VMware and Broadcom prior to being selected to lead Nutanix, has been vocal in recruiting both VMware customers and channel partners to consider the alternative. As a result, analysts expect the company to grow faster than expected in 2024.

NTT Global Data Centers

Yo Honma, President, CEO

Headquarters: London

One of the largest providers of data center racks in the world, NTT can deliver 1,500 megawatts of capacity to customers from its sites in 20 countries around the world. Key to NTT’s performance has been its access to multiple cloud providers, as well as a variety of internet exchanges and telco networks. The company also hosts its own IPv6-compliant Tier 1 Global IP Network.

NTT has colocation products, data center services and carrier-neutral connectivity offerings for customers that need high-availability secure connections.


Jensen Huang, Co-Founder, President, CEO

Headquarters: Santa Clara, Calif.

No company has benefited more from the GenAI boom than Nvidia, whose H100 chips are at the heart of the systems needed to deploy that technology for the enterprise. The company has unveiled partnerships with the biggest corporations in the world to pursue their biggest technological bets, including a just-announced partnership in January with Mercedes Benz to develop the car maker’s self-driving cars.


Safra Catz, CEO

Headquarters: Austin, Texas

One of the world’s largest hyperscalers, Oracle gives its customers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. According to Catz, Oracle’s “biggest challenge is building data centers as quickly as possible” to meet demand. Oracle has 64 cloud regions live plus 44 public cloud regions worldwide and another six being built, she said.

Twelve of those public cloud regions interconnect with Microsoft Azure. And Oracle has nine dedicated regions live and 11 more planned plus nine security regions live.

Scale Computing

Jeff Ready, Co-Founder, CEO

Headquarters: Indianapolis

Hyperconverged infrastructure and edge computing standout Scale Computing has always positioned itself as a VMware competitor, with a line of products designed to take share from Broadcom’s newest property, according to Ready. To nudge the transition, Scale Computing covers any remaining VMware contract terms for up to 12 months as part of its Seamless Switch program. Scale Computing boasts an 80 percent reduction in downtime and a savings of up to 75 percent on licensing costs.

Schneider Electric

Peter Herweck, CEO

Headquarters: Rueil-Malmaison, France

Schneider Electric keeps the lights on in data centers around the world as it also works to ensure the juice is flowing to the most sophisticated technology on the planet.

The company recently unveiled a partnership with Intel and Red Hat to create a software-defined control plane to back up industrial workloads, such as those found within the hardware on the factory floor and within the oil and gas industry.


Sudhakar Ramakrishna, President, CEO

Headquarters: Austin, Texas

SolarWinds’ observability and IT management software is used by organizations worldwide to provide them with a comprehensive and unified view of today’s modern, distributed and hybrid network environments.

In February, the company unveiled enhancements to its observability platform that it says will allow IT teams to manage on-premises, hybrid or cloud-native ecosystems with full-stack visibility across networks, infrastructure, databases, applications, user experiences and security through a unified, integrated offering available either on-premises or in the cloud.

Stack Infrastructure

Brian Cox, CEO

Headquarters: Denver

Stack Infrastructure powered up the new year by unveiling a 72-megawatt facility in Loudon County, Va., bringing its total capacity in the area to 1.2 gigawatts built or under development. Stack said it has a conscientious site selection process that prioritizes responsible development.

Stack has a total global capacity of 2.5 gigawatts built or under development with another 4.0 gigawatts planned for major markets worldwide.


Charles Liang, Founder, Chairman, President, CEO

Headquarters: San Jose, Calif.

Supermicro has a large selection of data center products for the enterprise, including its all-flash NVMe storage, high-performance computing severs, motherboards, chassis and networking—making it one of the global market leaders in high-performance computing, high-efficiency servers and storage technology in data centers.

In February, Supermicro introduced its Hyper-E server, the SYS-221HE, which is optimized for edge training and inferencing. It supports dual-socket CPUs in a short-depth, front I/O system. The new system can hold up to three double-width Nvidia Tensor Core GPUs, including the Nvidia H100, A10, L40S, A40, and A2 GPUs. These GPUs give the Supermicro Hyper-E sufficient computing power to process AI workloads at edge environments where data is collected, analyzed and stored.

T5 Data Centers

Pete Marin, President, CEO

Headquarters: Atlanta

T5 operates data centers across the U.S., providing customized and wholesale turnkey and powered shell data centers. T5’s life-cycle services platform includes ongoing facility management and operation services. The company is underway with plans to build a 200-megawatt data center campus in Georgia.

In January the company hired David Mettler as its new head of marketing and sales. Mettler brings 20 years of experience leading digital infrastructure brands, which T5 said it plans to harness to expand its market footprint.


Jerry Kent, Chairman, CEO

Headquarters: St. Louis

TierPoint is one of the nation’s largest and most geographically diverse providers on this year’s list. It has expanded its U.S. footprint to 40-state-of-the-art data centers across the Eastern and central U.S., with one facility in Washington state.

In January it unveiled the acquisition of a 208,000-square-foot-facility that is scalable to 18-megawatt capacity in Fort Worth, Texas, as well as the appointment of Michael Lagg as chief sales officer, reporting to Kent.

Vantage Data Centers

Sureel Choksi, President, CEO

Headquarters: Denver

Vantage Data Centers raised $10 billion in incremental debt and equity financing last year, which it plans to use as it expands into new markets to meet its hyperscaler customers. The company broke ground on seven new data center campuses last year in North America, EMEA and Asia-Pacific.

Vantage completed the third and final building at its 89-megawatt Quincy, Wash., campus, and is nearing delivery of its Phoenix campus. That 176-megawatt facility is expected to create 3,000 jobs when it opens this spring.

Veeam Software

Anand Eswaran, CEO

Headquarters: Columbus, Ohio

The market leader in data replication and protection software shields customer information from data outages and loss. Veeam’s data platform protects and provides resiliency for its customer environments, including cloud, virtual, physical, SaaS and Kubernetes systems.

In February, the company unveiled an alliance with Kyndryl that provides technology infrastructure services, making Kyndryl a Veeam Accredited Services Partner. Kyndryl now offers professional services and technical implementation with Veeam products. Veeam also won a U.S. Navy contract worth $21 million.


Giordano Albertazzi, CEO

Headquarters: Westerville, Ohio

Vertiv offers power, cooling and IT infrastructure products to meet the challenges in data centers and communications networks. The 27,000-employee company does business in more than 130 countries around the world. Its hardware, software and analytics tools keep customers running continuously.

Vertiv said in January that it is doubling its global manufacturing capacity to support increased demand for its switchgear, busways and integrated modular offerings. It says it plans to double that capacity through expansion by the end of 2025. This follows the company’s acquisition of E&I Engineering and PowerBar Gulf.

Wasabi Technologies

David Friend, Co-Founder, President, CEO

Headquarters: Boston

Wasabi, a provider of cloud storage, revealed in January that it had acquired CurioAI with plans to revolutionize media storage with an enhanced search. CurioAI’s software can instantly search and retrieve specific media segments based on people, places, events, emotions, logos, landmarks and background audio.

Liverpool Football Club, which hosts as many as 60,000 fans during matches at its Anfield Stadium, is an early adopter.