Opportunities For Partnering

The third quarter of 2023 has seen a number of major channel program announcements in the cybersecurity industry, with companies of all sizes looking to double down on partners. Security vendors that unveiled major partner program updates or named new channel chiefs in Q3 include some of the industry’s largest vendors, such as CrowdStrike and SonicWall; up-and-coming, venture-backed players such as Salt Security; and even early-stage startups such as Phylum.

[Related: 5 Big Takeaways From CrowdStrike’s 2023 Partner Summit]

As just one indicator, cybersecurity giant CrowdStrike had two major partner program launches in September, with the debut of its new Accelerate partner program as well as a new program for MSPs and MSSPs. Ultimately, CrowdStrike understands that when it comes to bringing security technologies to customers, “everything starts with a partner,” Co-Founder and CEO George Kurtz said during the company’s Partner Summit in September.

Chief Business Officer Daniel Bernard noted that the company is not just finding traction with a few top partners, either. There are now more than 300 partners that have done more than $5 million in revenue with CrowdStrike, Bernard said — and 160 of those partners have done more than $10 million in revenue with the company. “This is what building a world-class, partner-first ecosystem is all about,” he said. “We are committed to building cybersecurity’s most successful channel.”

In the following slides, we’ve collected the details on 12 key partner program updates or channel chief appointments in the third quarter of 2023.

* CrowdStrike (two program announcements)

* SonicWall

* Expel

* JFrog

* Mimecast

* Forescout

* Salt Security

* Censys

* Tufin

* Gurucul

* Phylum