Storage News

The ‘Future Of Storage:’ HPE Unleashes GreenLake File, Block Storage With Alletra Storage MP

Steven Burke

HPE has launched what it’s calling “future of storage” with Alletra Storage MP, a new file storage offering and an expanded block storage service for its HPE GreenLake pay-per-use platform.

Hewlett Packard Enterprise Tuesday unleashed what it is calling the “future of storage” with the launch of a new file storage offering and an expanded block storage service for its HPE GreenLake pay-per-use platform.

The new storage offerings are based on HPE’s new Alletra Storage MP platform, a modular file and block storage system that provides a single, unified cloud platform that can scale both performance and capacity on a single disaggregated architecture.

The new platform is a “huge step forward” that simplifies data management with “intuitive cloud operations, helping customers store, manage and protect all workloads everywhere,” said HPE Senior Vice President and General Manager of Cloud and Data Infrastructure Platforms Patrick Osborne in a press conference. “We are building the future of storage. We are bringing together the next generation of hybrid cloud data services designed specifically for customers that are taking that data-first modernization journey. They want to store, manage and protect data for all workloads wherever their data lives on this one platform.”

The new HPE GreenLake Alletra Storage MP offerings qualify for HPE’s aggressive new storage commission plan that triples the incentives for partners selling file and block storage from 6 percent to 17 percent.

HPE North America Managing Director Paul Hunter said the new Alletra Storage MP offerings are available to be put together in custom GreenLake offers for customers by partners. “All forms of storage are available to either be purchased or consumed [through GreenLake],” he said.

[RELATED: How HPE Is Out-Innovating Competitors With New Alletra Storage MP By ‘Going to Where The Puck Is Going:’ Paul Hunter]

“This is the best storage portfolio we have ever had,” said Hunter in an interview with CRN. “One of the attributes I love about it is we are going to where the puck is going. We are not competing on feature function benefit—my stuff is faster than your stuff. We are differentiating by helping our partners help our customers with operational and agility aspects of managing data and drawing insights from it.”

HPE is also offering integrated hybrid cloud data protection with a new HPE GreenLake for Disaster Recovery service and HPE GreenLake for Backup and Recovery. Those services are “integrated directly” into GreenLake, said Osborne.

HPE said all of the offerings are available immediately. HPE is rolling out the storage services in North America, the United Kingdom, Germany, Singapore and Japan. HPE plans to add India and Australia regions in the future.

HPE is calling HPE GreenLake for Block Storage—which it said provides 66 percent better price performance—the “industry’s first disaggregated scale-out” block storage with a 100 percent data availability guarantee.

As for HPE GreenLake for File Storage, HPE said it provides enterprise scale-out storage for data-intensive AI and machine learning applications with what it called “unmatched enterprise performance at scale” with hundreds of GByte-per-second throughput.

“These new offerings are helping us and our partners address new market segments—new types of applications, new types of workloads, new types of data types,” said Osborne.

HPE Alletra Storage MP extends the Alletra storage family beyond the Alletra 5000, 6000 and 9000.

“We are changing the game for our customers around data management and data services with a cloud management experience that is going to really help customers deal with their journey to becoming a data-first organization, being able to fully exploit the advantages of a hybrid cloud implementation,” said Osborne.


Steven Burke

Steve Burke has been reporting on the technology industry and sales channel for over 30 years. He is passionate about the role of partners using technology to solve business problems and has spoken at conferences on channel sales issues. He can be reached at

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