Search
Homepage Rankings and Research Companies Channelcast Marketing Matters CRNtv Events WOTC Cisco Partner Summit Digital 2020 NetApp Digital Newsroom HPE Zone The Business Continuity Center Enterprise Tech Provider Masergy Zenith Partner Program Newsroom HP Reinvent Digital Newsroom Hitachi Vantara Digital Newsroom IBM Newsroom Juniper Newsroom Intel Partner Connect 2021 Avaya Newsroom Experiences That Matter The IoT Integrator Intel Tech Provider Zone NetApp Data Fabric WatchGuard Digital Newsroom

2021 IT Channel Sales On Tap To Exceed Last Year’s $93B: NPD Group

Return-to-work environments, software deployment and a backlog in hardware orders are all contributing factors to an increase in enterprise channel sales in the first half of 2021, according to the market research firm.

1   2   3   ... 10 Next

If everything goes as expected, business-to-business channel sales this year will surpass the $93 billion in sales generated in 2020 – a year marked by the onset of the COVID-19 pandemic and a significant adjustment by firms to the new normal, according to research firm NPD.

“We expect B2B tech channel sales will exceed last year’s revenue,” Mike Crosby, director and B2B technology industry analyst for The NPD Group, told CRN. “B2B technology channel sales continue to outperform last year as demand for notebooks and tablets, along with software and cloud provide strong growth momentum. Barring any major setbacks tied to the pandemic or any additional worsening of current supply chain and availability, expectations are that revenue totals for 2021 will surpass 2020.”

Return-to-work environments, software deployment and a backlog in hardware orders are all contributing factors to an increase in enterprise channel sales in the first half of 2021, according to NPD.

Many companies also looked to ramp up security capabilities to protect both in-office and at-home work spaces as well as offer more hardware to its employees.

U.S. B2B technology channel revenue surpassed $50 billion in sales, according to the NPD Group’s B2B Distributor Track and Reseller Tracking Services. Those results are up four percent from pre-pandemic levels in the first half 2019. NPD is also anticipating to surpass sales in 2020, which totaled at $93 billion.

Through June of 2021, security software sales increased by eight percent, making up 26 percent of all software sales in the channel. Storage and data protection software grew by eight percent and hardware revenue saw a 10 percent increase.

Here’s what drove channel sales in the first six months of 2021 and where Crosby is placing his bets in 2022.

 
 
1   2   3   ... 10 Next

sponsored resources