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‘One Lenovo’: 5 Things To Know On The PC, Data Center Integration Strategy

Lenovo is already making major progress on creating synergies between its two businesses, and is beginning to engage with partners now around the strategy, said Lenovo North America President Vladimir Rozanovich.

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Moving To “One Lenovo”

Just two months into his role as president of North America for Lenovo, Vladimir Rozanovich says the company is already making major progress on the “One Lenovo” strategy that he was brought aboard to drive. The strategy focuses on integrating Lenovo’s PC and data center businesses more closely, to create synergies in the way the company develops solutions and goes to market with partners. Rozanovich, formerly a 24-year veteran of chipmaker AMD, brings experience in both PC and data center—a background he’s tapping into as he seeks to integrate the two sides at Lenovo. In an interview with CRN last week, Rozanovich said he’s “come up to speed quickly” in his first two months with Lenovo, where he is responsible for all Lenovo product sales and business groups in North America. And from what he’s seen so far, “I’m even more excited than before about the opportunity we have,” he said.

Rozanovich also serves as senior vice president for Lenovo’s International Sales Organization, which covers all sales outside of China and launched as part of the company’s reorganization on April 1.

In the interview with CRN, Rozanovich discussed how he’s working to transform Lenovo’s North America businesses internally while also starting work with the channel around the “One Lenovo” initiative. Ultimately, the strategy aims to simplify life for partners, create new growth opportunities in the channel and accelerate Lenovo’s market share gains in North America, Rozanovich said.

In terms of when the “One Lenovo” approach will be pervasive within the company, “my personal goal is by the time we hit our kickoff for the new fiscal year, in April, we’re there,” he said. “But by the end of this year, we should be pretty far down the path.”

What follows are five key things to know about the “One Lenovo” initiative.

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