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20 Innovative Partner Program Updates Channel Chiefs Are Proud Of

As part of the 2016 Channel Chiefs project, CRN asked participants to shed some light on the most innovative initiatives their companies rolled out for their partners in 2016.

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Barracuda Networks

Michael Hughes

SVP, Worldwide Sales

Barracuda's largest channel innovation came in the form of strengthening its partner program to accelerate profitability for loyal partners, and to attract new, motivated partners. This significant adjustment establishes global consistency with more levels for greater participation, and rewards partner loyalty at each of the new levels – Premier, Preferred, Authorized and Registered.

Barracuda also expanded deal registration to include more product models to reward partner-generated opportunities. Partners now benefit from increased discounts for certain product families and receive an increased NFR purchase limit to use towards solutions in their own networks and for training. Additionally, Barracuda now officially provides an MSP Program for approved and qualified partners by expanding partner services for Barracuda NG Firewall and Barracuda Backup.

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