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20 Innovative Partner Program Updates Channel Chiefs Are Proud Of

As part of the 2016 Channel Chiefs project, CRN asked participants to shed some light on the most innovative initiatives their companies rolled out for their partners in 2016.

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Verizon

Adam Famularo

VP, Global Channels

In the first quarter this year we introduced Verizon Partner Advantage, a targeted recruitment program where a qualified prospect not currently in our program has the opportunity to enter the VPA program at a level comparable to their current program, with no loss of prestige and access to marketing development funds.

We have also added Security to our channel product portfolio, providing agents and resellers the ability to sell our Rapid Response Retainer and Unified Security Services products, further leveraging the Verizon brand to provide customers access to the right expertise—when they need it the most.

 
 
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