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Channel Chiefs 2017: What's Your Advice For Channel Newbies?

The executives on the 2017 Channel Chiefs list lean on their vast experience and offer up some words of wisdom for finding success in the channel.

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Barracuda

Ezra Hookano

VP, Channels

Treat every channel interaction with someone as a potential 50-year relationship. Your company, product or service might change, but there's a decent chance that if you work in technology you will end up dealing with the same partners, who deal with the same end-users. They can be your biggest asset if you establish trust, and your biggest hurdle if you deal in bad faith.

 
 
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