RSA Launches Revamped, Growth-Focused Partner Program
RSA rolled out updates to its channel program that reward partners for spurring growth with existing clients, building strong marketing proposals and provide incumbency renewal.
The Bedford, Mass., security firm is also adding a managed services program for its RSA NetWitness security incident event management and threat detection and response offering that provides MSPs with dedicated technical resources and a more flexible business model.
The program enhancements come as RSA significantly boosts the amount of business it does through the channel. About 70 percent of the company's revenue comes through the channel today compared to about 35 percent in 2014. The channel growth has come as RSA acquires direct-selling companies and introduces their products and services into the RSA channel program.