Going For Google Gold
As more of the buyer's journey is driven by internet research, digital content and SEO have become vital parts of any effective marketing strategy. The leads they generate also have become more valuable, according to MSP SEO Factory Marketing Director David Walter, because of their high conversion rates.
Walter posits that Google's ubiquitous usage has created a paramount need for original content, which promotes thought leadership, brand awareness and inbound interest. The search engine is "a newspaper without content that only sells ads," he said – one that will reward content creators who best play by its rules.
"Online marketing really does help," said Uri Rozenblat, CEO of New York-based solution provider Tech-Alert. "It puts you ahead of the game when it comes to making a sale."
Walter discussed several ways solution providers can boost their SEO presence at the XChange Solution Provider 2018 conference in Orlando, Fla. CRN highlights six of them in the following slides.