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6 Key Points For Solution Providers Looking To Drive More SEO Leads

Google and original content are vital to solution providers hoping to establish a more effective digital marketing presence, according to MSP SEO Factory's David Walter.

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Guest Blogging

In addition to publishing content on the company page, Walter pointed to guest blogging as another method for improving SEO. This is ideally done with an outlet that has high Google rankings and includes links back to the author's website. Finding such a partner, however, can prove challenging.

"Essentially, it's piggybacking," Walter said. "These links are SEO gold. This is the ultimate thing you want to get. It's also the hardest thing to get. Most webmasters don't want to work with you. They'll tell you they'll start posting your guest blogs but it'll never happen. And guest blogs have to happen on a regular basis."

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