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5 Companies (Plus A Bonus) That Came To Win This Week

For the week ending March 9, CRN takes a look at the companies that brought their 'A' game to the channel.

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Intermedia Seeks Deeper, High-Margin Relationships With Partners In Drive To Be UCaaS Market Leader

Partners stand to make 25 percent margins selling Intermedia's new Unite Unified Communications-as-a-Service platform as the vendor sets its sights on doubling in size in the next three years and dominating the SMB UCaaS market.

"I'm looking to go deeper with our partners, to build a business," Intermedia Chief Revenue Officer Eric Martorano told CRN at the XChange Solution Provider 2018 event this week. "I'm looking for an opportunity for Intermedia to become a greater share of our partners' business. To do that we have to put the right product in the market, but also enable those partners to be successful. The only way we're going to double our business is with partners by our side and going deeper with them."

The UCaaS market is expected to grow at an annual rate of about 20 percent, reaching $15 billion in five years. Intermedia's new Unite product is key to achieving its goal of doubling in size in the next three years, as is the company's commitment to a partner-focused strategy.

 
 
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