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The 10 Most Important Tech Partnerships In 2018 (So Far)

CRN examines the 10 partnerships that are having an impact on the industry and the solution provider landscape so far this year.

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Microsoft And Nimble

At first glance, Nimble and Microsoft would appear to be competitors in the market for CRM sales and marketing applications. But the two are actually allies and in July Nimble signed a global distribution agreement with Microsoft that lets solution providers bundle Nimble CRM with Microsoft's cloud-based Office 365 applications.

Nimble markets its CRM apps for small businesses and probably doesn't intrude much on the market turf where Microsoft sells its Dynamics 365 ERP and CRM applications. Microsoft, meanwhile, has figured out that when channel partners sell Nimble in conjunction with Office 365, sales of the latter get a boost.

Nimble said that Tech Data, AppXite/ATEA, EMIT Solutions, QBS, Logicom, TechQuarter and Vuzion/Cobweb are among the Microsoft channel partners who are bundling Office 365 with Nimble CRM. NeoCloud, a leading Microsoft managed cloud services provider in the U.S., and Velosio, a Microsoft Master VAR, are also selling Nimble/Office 365 bundles.

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