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5 Takeaways From The GTDC Summit On The Importance Of Distribution

A panel at the recent GTDC Summit gave solution providers the opportunity to get a first-hand look at vendor-distributor dynamics and how it might impact their own business.

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Exploring How To Work With Distributors

The Global Technology Distribution Council, which brings together IT distributors and vendors to research channel issues and look at better ways to help channel-focused companies, used its annual GTDC Summit, held virtually this month, to look at issues impacting the global distribution community.

One major focus of the GTDC is exploring distribution trends and how vendors can better use distribution to reach the solution provider community in the face of challenging economic changes. During the GTDC Summit, this included a panel which featured a private equity company that invests in tech startups, three relative startups in various stages of working with distributors, and a distributor executive who explored the changing dynamics of working with distribution.

While the conversation focused on the vendor view of distribution, it nonetheless offered solution providers the opportunity to get a first-hand look at the vendor-distributor dynamics and how it might impact their business.

Distribution is an evolving business with a lot of moving parts, particularly when it comes to new vendors and new business types. Here is a look at those dynamics.

 
 
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