Joyce Mullen’s 2021 Strategy To Drive Sales
Solution provider powerhouse Insight Enterprises has been able to skate to where the puck is going in the IT world for years with huge plans in store for 2021 to capitalize on next year’s most important technology trends.
The $8 billion Tempe, Ariz.-based company, ranked No. 15 on CRN’s 2020 Solution Provider 500 list, recently nabbed industry superstar Joyce Mullen, who was previously Dell Technologies’ global channel chief responsible for over $50 billion in channel sales.
Mullen, president of Insight’s North America business, explained to CRN the biggest technology trends her company is betting next year to drive sales growth and customer stickiness.
“Next year, it is very clear that clients around the world are going to look for, ‘I need help figuring out what my digital transformation strategy is and my priorities inside that strategy are going to continue to move around -- they certainly moved around in 2020. I need somebody to help make sense of the amazing plethora of technology options that can help me get there and I need whatever we come up with to deliver the outcomes I’m looking for, but they have to be at a lower cost,’” said Mullen.
Those demanding customer expectations is what Insight will be doubling down on next year – everything from the edge to more remote workforce services. Mullen breaks down the seven biggest technology bets Insight will make in 2021.