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ServiceNow CEO Bill McDermott: ‘We’re In A Market Of One’
Joseph F. Kovar
McDermott says his company is the workflow automation market leader, one that is on its way to becoming a $15 billion SaaS powerhouse by building a “platform of platforms.”

Simplifying The Enterprise
Enterprises traditionally have myriad systems, each with its own processes. Think human resources, incident or change management, sales, software and hardware management, DevOps, and a host of other systems, all packaged neatly in their own silos with little or no communication between them. And while this may have been fine for most companies in the past, the speed at which businesses respond to ever-changing customer requirements means that siloed systems become a headwind to the flexibility required in a modern corporation.
Enter ServiceNow. Founded in 2004, the company invested early in bringing all of a company’s disparate workflows onto a single platform, the Now platform, to automate the associated process and make a business more responsive to change. And it does so by bringing a company’s existing processes onto the Now platform as much as possible to let them continue to benefit from legacy investments.
Bill McDermott, president and CEO of Santa Clara, Calif.-based ServiceNow, calls his company the workflow automation market leader, one that is on its way to becoming a $15 billion SaaS powerhouse by building a “platform of platforms.”
“Businesses are tired of the same old story of doing one thing well in one department with an island of automation,” he said. “They want to put it all together in a strategic platform.”
That idea of automating disparate workloads and processes onto a single platform makes ServiceNow a unique company, McDermott said. “I’m saying there’s only one company that has a hyperautomation platform that does all of those things on one platform with a consumer-grade experience and a pure-play design for the cloud,” he said of ServiceNow.
Here’s more of what McDermott had to say about ServiceNow and the way he sees it transforming businesses.