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Docker CEO Ben Golub On Powering A Partner Ecosystem And Keeping Planes In The Air

Docker CEO Ben Golub said his company is a key component of digital transformation as 'a way for you to get yourself to that point without having to lose the things that got you where you are right now.'

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How big of a revenue impact will MTA [Modernizing Traditional Applications] have on Docker?

We designed it specifically to make it easy for the channel. We announced [MTA] with four partners – Avanade, Cisco Systems, Hewlett Packard Enterprise and Microsoft – and with all of them, we were doing proofs-of-concept (PoC) before. Part of the criteria for us launching the program and each of those partners joining was to have a common training and methodology and all that, but also a successful use case for them to tell their salespeople about.

Nothing is more important in the channel than having successes to point to. Now with all of the partners we have a really large pipeline in many cases – PoC customers have become paying customers, we've systematized it and launched it, and we will, in a really disciplined way, start rolling that out to the rest of the channel partners.

It's a much easier thing to sell than digital transformation.

 
 
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