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CRN Exclusive: ConnectWise CEO Bellini On Co-Opetition With Datto, Better Integration Of Services, And Bringing Cloud To MSPs

Joseph F. Kovar

There are solution providers out there who have yet to embrace managed services. What would you say to convince them to embrace it?

I would use our strategy that we laid out [at IT Nation], which is to land, install, embed, manage, renew and expand. If they haven't embraced 'managed' in any [of what we call 'technology squares'], they're leaving that square open to the competition. You have to do the full life cycle, you have to go all the way through the whole life cycle to own a space. So what I would say to them is, pick what you want to manage, look at the technology canvas, pick the squares that you say you want to manage. Your strategy is going to have to change, and your people and your resources and your services will have to change.

I would encourage them, if they don't want to manage their square, someone else will. Because all technology wants to be managed today. All technology wants to be managed.

 
Joseph F. Kovar

Joseph F. Kovar is a senior editor and reporter for the storage and the non-tech-focused channel beats for CRN. He keeps readers abreast of the latest issues related to such areas as data life-cycle, business continuity and disaster recovery, and data centers, along with related services and software, while highlighting some of the key trends that impact the IT channel overall. He can be reached at jkovar@thechannelcompany.com.

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