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5 Reasons Why Dell Apex Beats Public Clouds: Jeff Clarke

‘We have built [Apex] to deliver the very model and the very set of capabilities that customers have received from the public cloud, yet give them all of the agility and the control that they desire to have without having to be forced to move data from on-premise to off-premise to control the things that they want,’ says Dell Technologies Chief Operating Officer and Vice Chairman Jeff Clarke.

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The ‘Hidden Costs’ Of The Public Cloud

Dell’s Clarke and Dew (pictured) emphasized that Apex’s cost and pricing is open and transparent, while many businesses who go to the public cloud are shocked by “hidden costs” of storing, controlling and moving data.

“The control and predictability of the model that we are building with Apex is really important to customers. We know that there are so many hidden costs in so many of these other models if you think about the public cloud, and all of these unexpected costs that customers run into -- the ability for our competitive advantage and transparent approach to pricing is something that customers are really responding well to,” said Dew.

For example, new Apex Data Storage Services provides transparent pricing and no overage fees with its portfolio of scalable and elastic storage resources. Customers select the either block or file data services, their preferred performance tier, base capacity – which starts as low as 50 terabyte – and one- or three-year subscription terms. Customers also select the deployment location whether it be in a data center, edge or colocation facility. Organizations pay only for what they use with single rate.


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