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5 Reasons Why Dell Apex Beats Public Clouds: Jeff Clarke

‘We have built [Apex] to deliver the very model and the very set of capabilities that customers have received from the public cloud, yet give them all of the agility and the control that they desire to have without having to be forced to move data from on-premise to off-premise to control the things that they want,’ says Dell Technologies Chief Operating Officer and Vice Chairman Jeff Clarke.

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Apex Simplifies ‘The Billing’ With ‘No Surprises’

Dell’s Clarke said businesses will know upfront what their costs for Apex are, unlike the billing complexity organizations face with public cloud providers.

“We’ve continued to hear the stories about large [public cloud] bills that are complex and take a lot of time to digest -- that’s not what we’re doing here,” said Clarke. “We’ve simplified how you will be charged, you’ll know upfront, and then we will consistently deliver against it. … We’ve attempted to simplify the billing. I think the team has done a very good job at doing that. We’ve been very transparent with how the billing will work going forward, so there are no surprises.”

Customers can monitor and manage all of their Apex resources – from billing and invoices to product lifecycle – all in one place: Apex Console.


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