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5 Reasons Why Dell Apex Beats Public Clouds: Jeff Clarke

‘We have built [Apex] to deliver the very model and the very set of capabilities that customers have received from the public cloud, yet give them all of the agility and the control that they desire to have without having to be forced to move data from on-premise to off-premise to control the things that they want,’ says Dell Technologies Chief Operating Officer and Vice Chairman Jeff Clarke.

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‘World-Class’ Speed

Businesses can rapidly deploy Apex resources in just 14 days, reducing IT complexity and driving scale unlike ever before, Dell said. Once operational, Apex customers can then expand in as few as five days.

“The ability to deliver this asset, and not just for it to show up but actually ordering it and having it deployed and turned on in 14 days, is world class capability,” said Clarke. “And then, to be able to build additional capacity within five days is world class capability.”

In most Apex cases, Dell Technologies will deliver, own and maintain the infrastructure for the customer.

Michael Norring, CEO and president of GCSIT, a Dell Platinum partner who has experience working with public cloud providers, said the 14-day Apex implementation is an “incredibly fast way” of getting a customer’s data in place. “I don’t know how they accomplished that, but that’s a very impressive play,” he said.


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