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6 Big Things To Know About Microsoft’s Azure Cloud Strategy

‘We always believe that the cloud is not one-size-fits-all,” said Microsoft’s JG Chirapurath. ‘Now, more than ever, customers need more choice, more flexibility, in how they approach the cloud.’

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Microsoft’s Azure Growth Strategy

There are just a couple of key things we’ve always been really passionate about. The first thing is we always believe that the cloud is not one-size-fits-all. Now, more than ever, customers need more choice, more flexibility, in how they approach the cloud. Whether they are sort of early in their digital transformation or they are farther along, we need to be able to provide as a company all the tools, all of the scale and, more than ever, security that they need, wherever they are in their cloud journey.

The second thing we’ve always been super passionate about is that we’ve always wanted to meet our customers and partners where they are. When you think about Azure, we want to reflect the choice that customers have in their own IT infrastructure and IT choices. To provide the broadest choice, we effectively are partner-centric and partner-centric in how we go to market. Case in point, we want to be able to tell a customer if they choose Oracle to run their database applications, that’s perfectly fine. We will absolutely work with Oracle to make sure that you know their database choices in Azure related to Oracle is the best in the world -- same with SAP. We let and help our customers choose their own journey, and we partner with our partners to help enable that.

Ultimately, it’s all about trust. Our prime mission is to continuously earn our customers’ and partners’ trust. About 95 percent of the Fortune 500 companies in the world choose Azure, and we take that trust that they put in us as sacred. We want to enable their success, so that they can innovate in our cloud in the best way they can.

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