Cloud News
AWS Partner GM: 5 New Offerings To ‘Accelerate’ Channel Sales
Mark Haranas
‘From a solution provider or reseller perspective, the opportunities are really endless,’ Jeff Kratz, general manager of AWS’ Worldwide Public Sector Partners and Programs tells CRN.

Container Rapid Adoption Assistance
AWS’ new Container Rapid Adoption Assistance program offers technical expertise and hands-on guidance to partners to help accelerate container solution deployments on behalf of public sector customers.
“I am thrilled about this one because my solution architects at our partners got me so excited because there’s a big shift right now,” said Kratz. “They’re seeing a shift to containers from EC2 instances and more. What they were asking for is more technical assistance. So we’re providing that technical engagement on containers.”
Kraft says containerization provides a boost in application quality, portability, agility, security, fault isolation and efficiency.
“We want to provide the technical expertise to the channel on leading areas that we’re seeing customers shift—well in advance of customers moving at volume. So we’re seeing a shift with our customers already on containers,” he said. “We don’t have enough partners who really understand how their customers design applications with containers. So we’re providing that service to them.”
The new Container Rapid Adoption Assistance program comes after AWS’ successful 2020 rapid adoption program for artificial intelligence and machine learning, as well as AWS’ 2021 Internet of Things (IoT) rapid adoption program.