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AWS re:Invent 2021: The 10 Biggest Announcements

New partner paths, AI for data analytics and additional partner competencies are among the top announcements from AWS re:Invent.

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A set of partner solutions for data analytics, an overhaul of the partner program to introduce new “partner paths” and new competencies for energy, migration and more are among the biggest announcements to come out of Amazon Web Services’ cloud computing-focused re:Invent conference this week.

Being held from Nov. 29 to Dec. 3 at The Venetian Resort & Casino in Las Vegas, this year’s re:Invent was in person and online, unlike last year’s event, which was held online only due to the pandemic. Attendees of the 2021 re:Invent needed to be vaccinated against COVID-19 and masked.

The event also comes among major personnel changes for AWS’ partner programs, with channel chief Doug Yeum moving to Amazon and Sandy Carter, AWS’ former vice president of worldwide public sector partners and programs, leaving the company to go to a startup.

[Related: Replacing AWS Channel Chief Doug Yeum: What Partners Want ]  

One company to benefit from some of AWS’ recent partner program investments is Ironclad Technology Services, an AWS and Microsoft partner based in Virginia Beach, Va., and focused on public sector customers.

The company went through AWS’ rapid adoption assistance program for artificial intelligence and machine learning (AI/ML)— launched in 2020—to help customers learn more from their data without the need to hire fully trained data scientists. Part of AWS’ re:Invent 2021 announcements was the addition of more rapid adoption assistance programs.

“It‘s been a godsend for us, especially for a small business like us, because we don’t have the resources and investments to do all of that training all by ourselves,” Rajiv Kadayam, Ironclad’s CTO, told CRN in an interview.

Kadayam said that his company is hiring more employees to meet the demand and is on its way to becoming an Advanced Consulting Partner by early next year and securing more competencies.

Here are 10 of the biggest announcements from the AWS re:Invent conference.

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