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Google Cloud Price Increases, New Fees And Features: 5 Big Things To Know

‘Some of these changes will provide new, lower-cost options and features for Google Cloud products. Other changes will raise prices on certain products,’ says Google Cloud infrastructure leader Sachin Gupta.

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Google Cloud Storage, Cloud Load Balancing and Google Network Topology Price Changes

Customers paying for Google Cloud’s cloud storage, Cloud Load Balancing and Network Topology should expect to see a price increase or a new line-item fee in their cloud bill beginning later this year.

Google Cloud is changing the prices for some of its storage, compute and networking products, while at the same time reducing costs on some services.

“Some of these changes will provide new, lower-cost options and features for Google Cloud products. Other changes will raise prices on certain products,” said Sachin Gupta, vice president and general manager of Google Cloud Infrastructure in a statement. “Ultimately, our goal is to provide more flexible pricing models and options for how customers are using our cloud services.”

The price change stems from the public cloud giant saying it can do more to align its capabilities and pricing with customers wide array of workloads.

“We will adjust our infrastructure product and pricing structure to give customers more choice in how they pay for what they use alongside new, flexible SKUs with new product options and capabilities,” said Gupta.

Customers who use Google Cloud’s cloud storage will see a price increase, while clients leveraging Google’s currently free Network Topology and Cloud Load Balancing will now pay a fee.

Interestingly, Google said the changes are also designed to “better align with how other leading cloud providers charge for similar products” in order for customers to more easily “compare services” between cloud providers.

Google Cloud’s top competitors are Amazon Web Services and Microsoft Azure. Google currently holds the No. 3 market share position behind AWS and Azure in terms of the $178 billion cloud infrastructure services market on a worldwide basis, according to fourth quarter 2021 data from Synergy Research Group.

CRN breaks down the five most important price increases, new features and Google Cloud customer impact information that channel partners and customers need to know about.

 
 
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