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Google Cloud’s Retail Customer Drive Takes Aim At AWS

‘It’s one of our largest and fastest-growing industries,’ says Carrie Tharp, Google Cloud’s vice president of retail and consumer.

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Tharp’s Charge From CEO Kurian

Tharp has a 20-year background in retail, CPG and travel that also includes turns at consumer fashion accessories company Fossil Group, Travelocity and Dean Foods, and one that’s in tune with Google Cloud’s strategy to build retail and CPG solutions aligned with C-suite challenges.

“I joined to come with that experience of P&L [profit and loss] management, customer engagement and innovation in my background to shape the Google strategy around what we were offering to help drive value inside the industry P&L,” she said.

Kurian’s charge to Tharp was to ramp up on Google Cloud’s capabilities so she could merge what it’s currently doing and capable of doing for the industry from a core infrastructure and technology standpoint, establish an industry strategy that prioritizes Google Cloud’s resources against it, and get very close to customers, she said.

Google Cloud has a sales and customer engagement organization that directly owns the retail industry sales quota, and Tharp said she’s heavily engaged with that team.

“I do spend a lot of my time directly with customers, really sharing [what] the core vision and strategy is for retail, working on brainstorming and collaboration on how we can drive value specifically for them as a customer, and then getting them deeply engaged in the products that we're talking about,” Tharp said. “I work closely with our product team to say what are we building, but then I also help make the connections between the customers who are going to get early access to the programs or be a part of the development phase.”

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