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HPE Discover 2022: 5 Biggest News Announcements

Steven Burke

HPE is accelerating its GreenLake edge to cloud everything as a service sales offensive with a slew of announcements – including a breakthrough GreenLake for Private Cloud Enterprise service. Here are the five biggest announcements from HPE Discover 2022.

A New HPE GreenLake Developer Portal – Making It Easier to Develop Applications On GreenLake

HPE announced at Discover a new developer portal – along with new tools- with the aim of making it easier for developers to access Application Programming Interfaces (APIs) in order to develop applications on HPE GreenLake.

That developer portal is yet another sign of HPE’s partner first strategy, said HPE Vice President of the GreenLake Partner Ecosystem Maurice Martin.

“That is to let our partners integrate with the platform using APIs to have an automated model so their cost of service and ownership is as low as possible giving the highest possible service edge to our shared customers,” said Martin in an interview with CRN. “That to me is a core pillar.”

HPE has already shown its GreenLake API partner commitment by providing tight API integration for distributor cloud marketplaces.

HPE earlier this year announced tight API integration with the cloud marketplaces of the top four global distributors – TD Synnex, Ingram Micro, Arrow Electronics and ALSO Group.

“The very first platform APIs we are integrating with is the big distys – Tech Data (Synnex), Ingram, Arrow – and also Insight,” said Martin. “That is really making it easier for them to make it easier for the channel. That is about selling our cloud services through and with the channel.”

HPE’s GreenLake strategy puts “partners right at the center in terms of how they can sell, how they can manage and service and how they can build solutions on the platform,” said Martin. “This is the whole DNA of what we are doing: it is partners at the center. Unlike some other folks that are saying you hand it off to us and we’ll take it off you, we see partners at the very center.”

Ultimately the aim is to open the full power of the platform to partners, said Martin. “The key thing is anything a customer can do with the platform a partner can do on the platform for themT” he said. “That really opens up the world of their rich services portfolio out to their customer base. It gives the customer the unique value that channel partner is giving to their customer.”

 

 
Steven Burke

Steve Burke has been reporting on the technology industry and sales channel for over 30 years. He is passionate about the role of partners using technology to solve business problems and has spoken at conferences on channel sales issues. He can be reached at sburke@thechannelcompany.com.

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