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Marius Haas On Dell EMC Besting HPE And 2019 Channel Partner Strategy

‘We are at $49 billion in channel revenue orders. Alone, that would be a Fortune 60 company by itself – bigger than Facebook. Bigger than American Express. Bigger than Oracle. Even bigger than Cisco,’ says Marius Haas, president and CCO of Dell EMC, in an interview with CRN.

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Haas Talks HPE, IBM Red Hat Merger, AWS Outposts And Everything Channel

Marius Haas played a critical role in making Dell EMC the worldwide leader in server, storage and hyper-converged infrastructure in 2018 with plans to widen the market share gap even further this year.

"[HPE] decided to walk away from some of the hyper-scale business saying, 'I don't know how to make money.' Well, Dell knows how make money," said Haas, president and chief commercial officer of Dell EMC, in an interview with CRN. "We've got a pretty strong understanding as to what it takes to compete in all the different facets of the server ecosystem. We'll be aggressively pursuing them."

Haas, who previously held top roles at Hewlett Packard from 2001 to 2011, is key to Dell EMC's storage and server charge, which is surging ahead of competitor Hewlett Packard Enterprise. Haas is responsible for Dell EMC's global go-to-market organization to deliver solutions to commercial customers while also playing a large role in shaping Dell's channel partner ecosystem. Haas talks to CRN about the company's competitive advantages in the market, IBM's acquisition of Red Hat, VMware integrations ahead and Dell's channel charge for 2019.

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