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Outgoing AWS Channel Chief Doug Yeum: ‘We Have Been Putting More Focus On Engaging Partners’

‘In 2021, AWS and AWS partners, we have worked on hundreds of thousands of joint customer opportunities,’ outgoing AWS Channel Chief Doug Yeum said to a crowd during re:Invent this week.

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In his last keynote address to Amazon Web Services partners as AWS channel chief, Doug Yeum unveiled an overhaul of the AWS partner program to introduce new partner paths, a new program for Graviton readiness and an expansion of the GameDay training program. He also encouraged partners to seek untapped opportunities in chatbots, digital assistants and change management for customers.

Yeum addressed the crowd during AWS’ cloud computing-focused re:Invent conference this week, being held from Nov. 29 to Dec. 3 at The Venetian Resort & Casino in Las Vegas. This year’s re:Invent was in person and online, unlike last year’s event, which was held online only due to the pandemic. Attendees of the 2021 re:Invent needed to be vaccinated against COVID-19 and masked.

He told the crowd this was his eighth re:Invent—and not his last.

“Today, we have over 100,000 partners providing customer offerings—and these 100,000 partners are operating across over 150 countries,” Yeum said. “And to ensure that these offerings are widely adopted by the millions of active AWS customers, we have been putting more focus on engaging partners on these customer opportunities.

[Related: Replacing AWS Channel Chief Doug Yeum: What Partners Want ]  

“In 2021, AWS and AWS partners, we have worked on hundreds of thousands of joint customer opportunities,” he continued. “And we‘ve doubled the number of opportunities that we share with all of you year over year.”

Yeum is set to leave AWS to work for the retail division of parent company By taking a role at AWS’ parent company, Yeum is following in the footsteps of former AWS CEO Andy Jassy, who took over as CEO of in July, replacing Jeff Bezos. Yeum had served as Jassy’s chief of staff—also known as the “shadow” role—for almost two years before becoming head of the partner program.

Replacing Yeum is Cisco Systems veteran Ruba Borno. Yeum is credited with bringing more structure to the APN and helping to further scale it to more than 100,000 partners globally.

“McKinsey estimates that by 2030, more than $1 trillion of business value can be created across Fortune 500 companies by leveraging the cloud for digital transformation—$1 trillion,” Yeum said. “Helping companies capture this potential value can be the single biggest opportunity for AWS and all of you. These companies need help from all of us.”

Here are Yeum’s boldest statements from re:Invent this week.

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