One of the industry’s largest business application vendors, SAP has been pivoting to the cloud for several years now with its ERP, CRM, supply chain management, human resource management, database, analytics and other software.
SAP’s cloud software revenue exceeded 8 billion euros (U.S.$9.7 billion) in 2020, up 17 percent from 2019 and more than twice the company’s revenue from traditional software license sales.
Observers will be watching what moves CEO Christian Klein makes in 2021. (Klein was named co-CEO of the Walldorf, Germany-based company in late 2019 after the departure of Bill McDermott and became sole CEO in April 2020.) Under his direction, for example, SAP this year is issuing an IPO for Qualtrics, the experience management application vendor SAP bought in 2018 for $8 billion. (SAP will retain a majority stake in Qualtrics.)