Enterprise Annual Revenue Growth: $16 billion
The San Francisco-based cloud application giant was able to gain such a significant foothold in the enterprise market over the past decade thanks to its innovation and sales strategy for CRM software-as-a-service (SaaS). Salesforce grew annual enterprise revenues by $16 billion from 2009 to 2019.
“Salesforce enterprise triumph is all about its CRM software as a service, which it championed,” said Dinsdale. “It passed the billion-dollar revenue milestone in 2009 and in 2019 will hit $17 billion. CRM remains the core of its business although it does also have SaaS offerings in other segments and generates significant revenues from its PaaS platform.”
Salesforce has bullish growth plans in store for 2020. In one of the most significant acquisitions of 2019, Salesforce acquired business analytics and data virtualization software star Tableau for $15.7 billion in August. Salesforce said the combination of its CRM applications and Tableau business analytics software would create a digital transformation powerhouse.