The Most Powerful Women Of The Channel 2022: Power 100

May 09, 2022, 10:00 AM EDT

The Power 100 is culled from the ranks of CRN’s Women of the Channel and spotlights the female executives at vendors and distributors whose insight and influence help drive channel success.

Michelle Welch

SVP, Marketing, Channel

WatchGuard Technologies

Welch has recently overseen the expansion and modernization of WatchGuard’s approach to cooperative and vendor-led demand generation activities, including the integration and roll-out of buying intent technology for WatchGuard and its partners. She also has created a team for outbounding new business opportunities to partners within the firm’s new Partner Lead Dispatch Program.